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Updated RecentlyChoice Hotels vs TownePlace Suites Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Choice Hotels vs TownePlace Suites including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $88,050 - $13,166,100 | $9,180,100 - $25,635,600 |
| Franchise Fee | $10,000 - $60,000 | $50,000 - $100,000 |
| Royalty Fee | Varies | - |
| Advertising Fee | Varies | - |
| Year Founded | 1939 | 1997 |
| Year Franchised | 1962 | 1997 |
| Term Of Agreement | 20 years | - |
| Term Of Agreement | 20 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations | - |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
| Operations |
Franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Choice Hotels
A group of Southern motel owners got together in 1939 to discuss the state of the lodging industry, hoping to do something to change the negative opinion the public had about motels (FBI director J. Edgar Hoover had warned that motels were used as bases of operations by gangsters). owners set about to create a set of quality standards for motels and agreed to publish the names of establishments that complied with these standards. In 1940, the group officially named itself Quality Courts United Inc. In 1990, Quality became known as Choice Hotels International Inc. The hotels in the chain now include Sleep, Comfort, Quality, Clarion, Rodeway, Econo Lodge and Cambria.
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#29 in Canada's Top franchises.
About TownePlace Suites
TownePlace Suites: The Special Features of Our Extended Stay Hotels
For your comfort
Our extended stay hotel offers suites that are 25% larger than typical hotel rooms
Luxury bedding - crisp linens, fluffier pillows, thicker mattresses
Separate living and sleeping areas
Three spacious floor plans: studio, 1- and 2-bedroom suites
Electronic card-key locks
Smoke detectors and sprinklers
For your convenience
Fully equipped kitchen including conventional full-size refrigerator/freezer, stovetop, oven, coffee maker, microwave, eating utensils, and dishwasher
Adjoining studio suites available
Suites designed for persons with disabilities available
Sofa bed in some suites
Separate telephone and data lines
Iron and ironing board
For your routines & relaxation
Free high-speed Internet (in many hotels)
Remote-controlled TV with premium channels, including HBO
Exercise room & outdoor swimming pool
The total investment necessary to begin operation of a newly-constructed
prototypical TownePlace Suites by Marriott hotel, excluding the cost of
real estate and related costs (building permit, tap, and impact fees),
ranges from $9,180,100 to $19,898,300 for an 80 to 110-suite TownePlace
Suites by Marriott hotel and from $13,127,900 to $25,635,600 for a 120
to 150-suite TownePlace Suites by Marriott hotel. This includes
approximately $150,300 to $217,100 that must be paid to the franchisor
or an affiliate.