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Updated RecentlyChoice Hotels vs Marriott Hotels & Resorts Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Choice Hotels vs Marriott Hotels & Resorts including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $88,050 - $13,166,100 | $74,082,490 - $176,017,490 |
| Franchise Fee | $10,000 - $60,000 | $50,000 |
| Royalty Fee | Varies | - |
| Advertising Fee | Varies | - |
| Year Founded | 1939 | - |
| Year Franchised | 1962 | - |
| Term Of Agreement | 20 years | - |
| Term Of Agreement | 20 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations | - |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
| Operations |
Franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Choice Hotels
A group of Southern motel owners got together in 1939 to discuss the state of the lodging industry, hoping to do something to change the negative opinion the public had about motels (FBI director J. Edgar Hoover had warned that motels were used as bases of operations by gangsters). owners set about to create a set of quality standards for motels and agreed to publish the names of establishments that complied with these standards. In 1940, the group officially named itself Quality Courts United Inc. In 1990, Quality became known as Choice Hotels International Inc. The hotels in the chain now include Sleep, Comfort, Quality, Clarion, Rodeway, Econo Lodge and Cambria.
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#29 in Canada's Top franchises.
About Marriott Hotels & Resorts
Flagship brand of quality-tier, full-service hotels & resorts Provides consistent, dependable, and genuinely caring experiences to guests on their terms Features include:
- Fully equipped fitness centers
- Gift shops
- Swimming pools
- Concierge levels
- Business centers
- Meeting facilities
- High-speed Internet access is available at many hotels
The total investment necessary to begin operation of a newly-constructed
300-guestroom Marriott Hotel, excluding the cost of real estate and
related costs (building permit, tap, and impact fees), ranges from
$74,082,490 to $117,152,490 and from $112,487,490 to $176,017,490 for a
newly-constructed 300 guestroom JW Marriott Hotel. This includes
approximately $419,000 to $491,000 for a 300 guestroom Marriott Hotel
and $454,000 to $526,000 for a 300-guestroom JW Marriott Hotel that must
be paid to the franchisor or an affiliate.