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Below is an in-depth analysis and side-by-side comparison of Choice Hotels vs JW Marriott Hotels & Resorts including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $88,050 - $13,166,100 | $5,000,000 - $7,000,000 |
Franchise Fee | $10,000 - $60,000 | $50,000 |
Royalty Fee | Varies | - |
Advertising Fee | Varies | - |
Year Founded | 1939 | - |
Year Franchised | 1962 | - |
Term Of Agreement | 20 years | - |
Term Of Agreement | 20 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations | - |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
Operations |
Franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Most elegant and luxurious Marriott brand
Provides business and leisure travelers a deluxe level of comfort and personal service on their terms