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Updated RecentlyDickey's Barbecue Pit Restaurants vs Hillbilly Heaven Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Dickey's Barbecue Pit Restaurants vs Hillbilly Heaven including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $71,993 - $323,789 | $75,000 - $125,000 |
| Franchise Fee | $20,000 | $25,000 |
| Royalty Fee | 5% | - |
| Advertising Fee | 4% | - |
| Year Founded | 1941 | - |
| Year Franchised | 1994 | - |
| Term Of Agreement | 20 years | - |
| Term Of Agreement | 20 years | - |
| Renewal Fee | $10,000 | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | We provide a comprehensive training program at Barbecue University, an intensive four-week training program that teaches the skills needed to open and operate a Dickey's. Barbecue University trainees will spend two weeks in the classroom and two weeks in our training restaurants. In the classroom, trainees will work through the Dickey's Operations Manual and learn from our trainers. Classes consist of lectures, reading, homework assignments, group activities, demonstrations, quizzes and a final exam. Yep, it's class. Spending two weeks in our training stores is an integral part of training as you practice perfecting Dickey's gold standards and demonstrate that you are ready, willing and able to run a Dickey's Barbecue Pit. In addition to the field training sessions, we also provide Dickey's e-Learning, which are online training courses (e.g., Operations, Food Safety, Guest Service and Management training) for our new and existing franchisee community. On-The-Job Training: 90 hours Classroom Training: 50 hours | - |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
| Marketing | Our marketing department operates as an in-house advertising agency. We have a creative team, social media, public relations, community marketing, web content, and media buyers on-site to optimize the brand experience at every touch point. Our in-house team has extensive knowledge of the fast casual industry while taking into account the unique culture of barbecue when creating communications. Our franchisees appreciate having our in-house team as brand stewards for Dickey's Barbecue Restaurants and experts in brand marketing efforts. Having in-house capabilities allows us greater flexibility and the ability to turn projects around quickly with cost efficiencies, and most importantly, high-level creative deliverables that produce marketing results. *Advertising agency support *Local field marketing support *Individual marketing/strategic planning Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations | Nearly 25% of Dickey's Barbecue Franchisees Own Multi-Units | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Dickey's Barbecue Pit Restaurants
Dickey's Barbecue was founded in 1941 by Travis Dickey in a one-room building at the intersection of Knox and Central Expressway just north of downtown Dallas. The original store had sawdust on the floors and sold beef brisket, ham and ribs. If you wanted a vegetable, you could have potato chips or barbecue beans, or both. Add a bottle of soda, milk or beer and that was the entire menu. This changed when his two sons, Roland and T.D., Jr. took over the business in 1967. They began to modernize the restaurants and add more meats and vegetables to the menu, which now boasts up to eight meats and eighteen fresh and homemade vegetables.
Dickey's Barbecue offers low start-up costs, multiple revenue streams and an expert support team for franchise owners. We also have an extensive training program at Barbecue University, where we drill down on our approach to quality, authentic barbecue and guest focus. In addition, our construction and real estate departments are here to assist franchise owners in site selection, lease negotiation, design, permitting, and equipment procurement.
Top 10 reasons to Invest in Your Own Dickey's Barbecue Pit.
*Established brand
*Low franchise fee
*Site location assistance
*Thorough training in management, operations & marketing
*Protected territories
*High purchasing power to avoid over-paying for goods
*Quality products in our restaurants
*Six revenue streams
*Ongoing support from our home office
*Multi-unit development deals available
As a nationally established brand, Dickey's Barbecue offers years of restaurant knowledge and a team of experts to assist franchise owners through the opening experience.
Veteran Incentives 25% off franchise fee
About Hillbilly Heaven
We strongly believe that a Hillbilly Heaven franchise relationship is a recipe for partnered success. We take that very seriously. As a franchise owner, you can count on us to provide all the support you need to be successful in your business. Anyone in a retail-oriented business can tell you, the proper blend of merchandise is critical to profitability � you have to have product that moves. Hillbilly Heaven franchisees will always benefit from the experience of our support team as well as the successes of other franchisees. New products from all over the southern US are imported on a monthly basis and given a thorough retail testing before they ever make it into franchise distribution. Franchisees will never have to take "flyers" on unproven products and wonder if they'll sell. Proven products and everything else you'll need to run your business, are warehoused in Burlington ON. Everything is purchased in large quantities to drive down the cost and those savings are passed on to the franchisees. We have learned that the cost of moving small orders of unique goods erodes profitability, especially on those products that must be imported. To counter this, all Hillbilly Heaven franchisees will have the luxury of ordering stock from a central, company-owned, warehouse. You pay only the freight from the warehouse to your store � a tremendous boost to profitability. In the kitchen, we'll set-up you up with top-of-the-line suppliers, provide you our proprietary seasoning blends and everything else you'll need to produce the best of southern BBQ. Hillbilly Heaven is a complete turn-key operation with a completely outfitted kitchen and shelves fully stocked with merchandise. You'll be ready to do business on your first day of operation. We expect that the majority of our franchise owners will have never run a restaurant before buying their first Hillbilly Heaven. To make the transition easier, we offer incorporation and accounting advice, operations and retail product training, assistance with site and lease negotiation, construction support, and ongoing support from the day you open.