Wild Birds Unlimited vs The Pet Pantry Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Wild Birds Unlimited vs The Pet Pantry including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Wild Birds Unlimited Franchise
The Pet Pantry Franchise
Investment $170,382 - $281,606$40,000 - $70,000
Franchise Fee $30,000$8,000
Royalty Fee 4%-
Advertising Fee 1%-
Year Founded 1981-
Year Franchised 1983-
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee --


Business Experience Requirements
 
Wild Birds Unlimited Franchise
The Pet Pantry Franchise
Experience

* Enthusiastic about nature and backyard bird feeding * Interested in owning your own business and working for yourself * Willing to work with others who share the same interests * Committed to building a Business Enterprise *Committed to delivering the ultimate WBU customer experience *Committed to following WBU 'Best Practices' to operate your own WBU store *Comfortable with the needs associated with running a business

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Financing Options
 
Wild Birds Unlimited Franchise
The Pet Pantry Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/Yes-/-
Start-up Costs No/Yes-/-
Equipment No/Yes-/-
Inventory No/Yes-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support
 
Wild Birds Unlimited Franchise
The Pet Pantry Franchise
Training On-The-Job Training: 40 hours Classroom Training: 40 hours Additional Training: Ongoing -
Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform -
Marketing Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app -
Operations 25% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 4

Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

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Expansion Plans
 
Wild Birds Unlimited Franchise
The Pet Pantry Franchise
US Expansion Yes-
Canada Expansion Yes-
International Expansion Yes-

Company Overviews

About Wild Birds Unlimited

Jim Carpenter opened the first Wild Birds Unlimited store in Indianapolis in 1981. In 1983 he began franchising. The privately owned company is based in Carmel, Indiana. Each store sells bird-feeding and bird-watching supplies, including birdhouses, feeders, food and binoculars.
We support you all the way:
  • Rated #1 or #2 in Retail for Franchisee Satisfaction for 14 years
  • Rated in Top 10 Overall for Franchisee Satisfaction for more than 6 years
  • Proven, 35+ year business model
  • Our pre-opening support covers business planning, site selection, lease negotiations, classroom and in-store training, store design and layout
  • Our on-going support includes marketing, merchandising and purchasing, store operations, nature and hobby education, financial and information systems
  • Strong customer loyalty by providing an exceptional customer experience and the highest quality bird food and bird feeding products in the industry
  • Many US and Canadian markets are still available for development
The total investment necessary to begin operation of a  Wild Birds Unlimited Store is from $170,382 to $281,606 for a new franchisee ($145,382 to $256,606 for an existing franchisee who is purchasing an additional Wild Birds Unlimited franchise). This includes an amount of $52,860 - $54,260 that must be paid to the franchisor by a new franchisee (or $27,860 - $29,260 by any existing franchisee).
Veteran Incentives  15% off franchise fee
   ""     "Top    "Entrepreneur
In Franchise Business Reviews' Top 200.
#8 in Gator's Top franchises.
#137 in Franchise 500 for 2020.
#186 in Franchise 500 for 2021.









About The Pet Pantry