Wild Birds Unlimited Franchise

Bird watching and feeding supplies

Jim Carpenter opened the first Wild Birds Unlimited store in Indianapolis in 1981. In 1983 he began franchising. The privately owned company is based in Carmel, Indiana. Each store sells bird-feeding and bird-watching supplies, including birdhouses, feeders, food and binoculars.
We support you all the way:
  • Rated #1 or #2 in Retail for Franchisee Satisfaction for 14 years
  • Rated in Top 10 Overall for Franchisee Satisfaction for more than 6 years
  • Proven, 35+ year business model
  • Our
    pre-opening support covers business planning, site selection, lease
    negotiations, classroom and in-store training, store design and layout
  • Our
    on-going support includes marketing, merchandising and purchasing,
    store operations, nature and hobby education, financial and information
  • Strong customer loyalty by providing an exceptional
    customer experience and the highest quality bird food and bird feeding
    products in the industry
  • Many US and Canadian markets are still available for development
The total investment necessary to begin operation of a  Wild Birds Unlimited Store is from $170,382 to $281,606 for a new franchisee
($145,382 to $256,606 for an existing franchisee who is purchasing an
additional Wild Birds Unlimited franchise). This includes an amount of
$52,860 - $54,260 that must be paid to the franchisor by a new
franchisee (or $27,860 - $29,260 by any existing franchisee).
Veteran Incentives  15% off franchise fee
        Top 100 Franchise    Entrepreneur Franchise 500 ranking badge for Sky Zone
In Franchise Business Reviews' Top 200.
#8 in Gator's Top franchises.
#137 in Franchise 500 for 2020.
#186 in Franchise 500 for 2021.

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Please Note: The operators of Wild Birds Unlimited, may not have verified the accuracy of the Franchise information contained within this website. For accurate up-to-date information, investors are strongly recommended to visit the official Wild Birds Unlimited website.

How much does it cost to open a Wild Birds Unlimited Franchise?

The investment required to open a Wild Birds Unlimited Franchise is between $170,382-$281,606. There is an initial franchise fee of $30,000 which grants you the license to run a business under the Wild Birds Unlimited name.

Individual Unit Costs

  • Initial Investment:
  • Initial Franchise Fee:
  • Royalty Fee:
  • Advertising Fee:
  • Term of Agreement:
    10 years

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Wild Birds Unlimited News & Press Releases

When did the first Wild Birds Unlimited open? 1981
When did Wild Birds Unlimited start Franchising? 1983

United States: Nationwide

International: Canada,

Canada: Nationwide

Expense In-House Third Party
Franchise Fee No Yes
Startup Costs No Yes
Equipment No Yes
Inventory No Yes
Accounts Receivable No No
Payroll No No


On-The-Job Training: 40 hours
Classroom Training: 40 hours
Additional Training: Ongoing

Purchasing Co-ops
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform


Ad Templates
National Media
Regional Advertising
Social media
Website development
Email marketing
Loyalty program/app

25% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 4

Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

Business Experience:

  • Enthusiastic about nature and backyard bird feeding
  • Interested in owning your own business and working for yourself
  • Willing to work with others who share the same interests
  • Committed to building a Business Enterprise
  • Committed to delivering the ultimate WBU customer experience
  • Committed to following WBU 'Best Practices' to operate your own WBU store
  • Comfortable with the needs associated with running a business

  • Your income potential as a Wild Birds Unlimited Franchise entrepreneur depends vastly on many factors. As an entrepreneur, the goals to achieve are related to expanding sales while lowering your operation costs and increasing the quality of your products and or services. Each month your operating costs can include royalty fees, mortgage / rent, supplies for products, staffing, utilities, bookwork, stationary and other items. From one month to the next, you may find your costs fluctuate, but your up-front costs are, for the most part, fixed and they will cover most of the initial setup of equipment, signage and renovations.

    Listing Tags

    Wild Birds Unlimited, birds, bird feeding, bird houses, naturescape, birdwatching, backyard habitat
    Wild Birds Unlimited Franchise Opportunity viewed 7720 times by investors.

    Legal Disclaimer: This information is not a franchise offering for Wild Birds Unlimited and should not be construed as such. The Franchise Mall makes every effort to maintain accurate franchise data but does not guarantee nor assume liability for incorrect data. We recommend that anyone seriously interested in pursuing a Wild Birds Unlimited franchise opportunity, review that franchise's Franchise Disclosure Document (FDD) with an attorney and accountant.

    Wild Birds Unlimited

    Wild Birds Unlimited

    Wild Birds Unlimited
    11711 N. College Ave., #146
    Carmel, IN


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    (Min $50k Investment)
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