Wild Birds Unlimited To Open 300th Franchise

Wild Birds Unlimited, the original and largest system of franchised specialty birdfeeding stores, has just awarded its 300th franchise in North America. The company prides itself on being the local birding resource in the communities in which it operates.

This spring the organization's 300th franchise will open in Northglenn, CO. Owners Dave and Kathy Menough already operate one store in Arvada, CO, and just recently signed the agreement for the second store.

"We've owned a Wild Birds Unlimited franchise for more than 10 years and have thoroughly enjoyed mixing our love of birds and birdfeeding with running a business that caters to this market," said Dave Menough.

The company's roots date to 1981 when Jim Carpenter opened the first Wild Birds Unlimited store in a 700-square-foot storefront in Indianapolis. Two years later the first franchise opened in Battle Creek, MI, and the company grew from there. The company opened its 100th store in 1992 in Denver and its 200th store in 1996 in Lewisville, Texas.

Over the years, Carpenter has honed his retail concept to provide unique products -- including customized birdseed regionally formulated to suit the preferences of local birds, patented birdfeeder designs that offer maximum viewing opportunities and a patented hardware system -- as well as expert information and advice.

"From the day we opened our first store our goal has been to provide the products, services, expertise and atmosphere that would give others the opportunity to bring nature into their backyards," Carpenter says. "Our stores function as a community resource by providing valuable information about birds and birdfeeding in addition to offering a pleasant shopping experience." Birdfeeding and wildlife watching has become one of America's favorite pastimes. More than 54 million Americans feed the birds annually and spend more than $4.6 billion on their hobby, including bird food, birdfeeders, birdbaths, nesting boxes, binoculars and spotting scopes, according to the 2001 National Survey of Fishing, Hunting and Wildlife Associated Recreation done by the Department of Interior.

Wild Birds Unlimited is based in Carmel, IN (an Indianapolis suburb). In addition to its one-of-a-kind retailing concept, the company is also committed to educating the public about the importance of preserving natural wildlife habitats.

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