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Updated RecentlyWild Birds Unlimited vs Multi Menu Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Wild Birds Unlimited vs Multi Menu including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $170,382 - $281,606 | $13,500 |
| Franchise Fee | $30,000 | $9,500 |
| Royalty Fee | 4% | - |
| Advertising Fee | 1% | - |
| Year Founded | 1981 | 1996 |
| Year Franchised | 1983 | 1996 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | * Enthusiastic about nature and backyard bird feeding * Interested in owning your own business and working for yourself * Willing to work with others who share the same interests * Committed to building a Business Enterprise *Committed to delivering the ultimate WBU customer experience *Committed to following WBU 'Best Practices' to operate your own WBU store *Comfortable with the needs associated with running a business | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | On-The-Job Training: 40 hours Classroom Training: 40 hours Additional Training: Ongoing | - |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
| Marketing | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations |
25% of all franchisees own more than one unit Number of employees needed to run franchised unit: 4 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)
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Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | Yes | Yes |
| International Expansion | Yes | - |
Company Overviews
About Wild Birds Unlimited
Jim Carpenter opened the first Wild Birds Unlimited store in Indianapolis in 1981. In 1983 he began franchising. The privately owned company is based in Carmel, Indiana. Each store sells bird-feeding and bird-watching supplies, including birdhouses, feeders, food and binoculars.
We support you all the way:
- Rated #1 or #2 in Retail for Franchisee Satisfaction for 14 years
- Rated in Top 10 Overall for Franchisee Satisfaction for more than 6 years
- Proven, 35+ year business model
- Our pre-opening support covers business planning, site selection, lease negotiations, classroom and in-store training, store design and layout
- Our on-going support includes marketing, merchandising and purchasing, store operations, nature and hobby education, financial and information systems
- Strong customer loyalty by providing an exceptional customer experience and the highest quality bird food and bird feeding products in the industry
- Many US and Canadian markets are still available for development
Veteran Incentives 15% off franchise fee
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In Franchise Business Reviews' Top 200.
#8 in Gator's Top franchises.
#137 in Franchise 500 for 2020.
#186 in Franchise 500 for 2021.
About Multi Menu
Free home delivery of exclusive products. Franchises and master franchises available all across Canada. Ongoing support and training, free advertising campaign, exclusive territories, no royalties. Now over 120 franchised territories across the country.
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#86 in Canada's Top franchises.