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Updated RecentlyWild Birds Unlimited vs Bosley's Pet Food Plus Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Wild Birds Unlimited vs Bosley's Pet Food Plus including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $170,382 - $281,606 | $150,000 - And Up |
| Franchise Fee | $30,000 | $25,000 |
| Royalty Fee | 4% | 5% |
| Advertising Fee | 1% | - |
| Year Founded | 1981 | 1979 |
| Year Franchised | 1983 | 1982 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | * Enthusiastic about nature and backyard bird feeding * Interested in owning your own business and working for yourself * Willing to work with others who share the same interests * Committed to building a Business Enterprise *Committed to delivering the ultimate WBU customer experience *Committed to following WBU 'Best Practices' to operate your own WBU store *Comfortable with the needs associated with running a business | *Unencumbered capital of at least $150,000 *Business experience, retail experience preferred, and financial strength *Strong interpersonal and communication skills and enjoy dealing with the public *Having a strong love of pets would be desirable *Must be prepared to operate within the guidelines of the Bosley's system in order to present a consistent operating presence established by Bosley's in terms of look, feel, and customer service and product offerings. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | On-The-Job Training: 40 hours Classroom Training: 40 hours Additional Training: Ongoing | - |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
| Marketing | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations |
25% of all franchisees own more than one unit Number of employees needed to run franchised unit: 4 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)
| *Must live within one hour's driving distance of the franchise store. *Handling of heavy pet foods and litter *Being on ones feet for much of a day *The store will be open 7 days per week for most weeks of the year. *Requires the personal involvement of the franchisee in the day to day operations of the store. |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | Yes | Yes |
| International Expansion | Yes | - |
Company Overviews
About Wild Birds Unlimited
- Rated #1 or #2 in Retail for Franchisee Satisfaction for 14 years
- Rated in Top 10 Overall for Franchisee Satisfaction for more than 6 years
- Proven, 35+ year business model
- Our pre-opening support covers business planning, site selection, lease negotiations, classroom and in-store training, store design and layout
- Our on-going support includes marketing, merchandising and purchasing, store operations, nature and hobby education, financial and information systems
- Strong customer loyalty by providing an exceptional customer experience and the highest quality bird food and bird feeding products in the industry
- Many US and Canadian markets are still available for development
Veteran Incentives 15% off franchise fee
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About Bosley's Pet Food Plus
A rewarding business opportunity for pet lovers!Bosley's, winner of the Consumers' Choice Award for Business Excellence for eleven years running from 1999 to 2009, is offering exciting business opportunities for entrepreneurs who wish to own and operate a pet store in BC and make a difference in serving pet lovers in their community. With 30 years of success in BC, Bosley's is known for its most important asset: its people. With a culture embedded with the unique Bosley's friendly spirit, drive and determination and a firm commitment to employee development, it is no wonder that our company has many of the longest serving employees and franchisees in our industry. Today, Bosley's mission is clear: as British Columbia's leading pet specialty retailer we offer a full assortment of products at competitive prices and Pet Specialists who provide exceptional service and knowledge in ways which create significant value for our customers. Bosley's success can be attributed to Service, People, Knowledge, Innovation and Fun. Canadians are projected to spend over $4 billion on their pets in 2009 and beyond. The growth of the pet industry has been remarkable and Bosley's is a leader in the pet specialty segment of this industry in BC.Bosley's franchising is part of our partnership philosophy which encompasses our employees, our franchisees, our suppliers and our service providers focused on building a profitable business driven by ethics and integrity. Franchisees must have a strong commitment to providing education on pet nutrition and care and exceptional levels of customer service. A Bosley's franchise provides entrepreneurial store owners a competitive advantage through buying power, core merchandising programs, a complete and cohesive operating system including a fully integrated POS system encompassing all facets of the business operations, extensive marketing and advertising programs, the best website on the planet and on-going support to guide Franchisees from early days to a business divestiture.