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Updated RecentlyWild Birds Unlimited vs Three Dog Bakery Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Wild Birds Unlimited vs Three Dog Bakery including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $170,382 - $281,606 | $187,000 - $326,500 |
| Franchise Fee | $30,000 | $25,000 |
| Royalty Fee | 4% | 5.5% |
| Advertising Fee | 1% | - |
| Year Founded | 1981 | 1989 |
| Year Franchised | 1983 | 2007 |
| Term Of Agreement | 10 years | 7 years |
| Term Of Agreement | 10 years | 7 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | * Enthusiastic about nature and backyard bird feeding * Interested in owning your own business and working for yourself * Willing to work with others who share the same interests * Committed to building a Business Enterprise *Committed to delivering the ultimate WBU customer experience *Committed to following WBU 'Best Practices' to operate your own WBU store *Comfortable with the needs associated with running a business | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | On-The-Job Training: 40 hours Classroom Training: 40 hours Additional Training: Ongoing | The franchisee must attend a 6 day training program with Three Dog Bakery. The training program is conducted in various sites in and around Kansas City, Missouri, including the Three Dog Bakery offices, at the central production facility at which Three Dog Bakery produces products for sale in the franchised stores, and at the one "company-owned" Three Dog Bakery store. |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
| Marketing | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations |
25% of all franchisees own more than one unit Number of employees needed to run franchised unit: 4 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)
| The Three Dog Bakery store must at all times be under the direct, day-to-day, full-time supervision of the franchisee or an operating manager who has been approved by Three Dog and who has satisfactorily completed Three Dog's training program. |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | Yes | - |
| International Expansion | Yes | - |
Company Overviews
About Wild Birds Unlimited
- Rated #1 or #2 in Retail for Franchisee Satisfaction for 14 years
- Rated in Top 10 Overall for Franchisee Satisfaction for more than 6 years
- Proven, 35+ year business model
- Our pre-opening support covers business planning, site selection, lease negotiations, classroom and in-store training, store design and layout
- Our on-going support includes marketing, merchandising and purchasing, store operations, nature and hobby education, financial and information systems
- Strong customer loyalty by providing an exceptional customer experience and the highest quality bird food and bird feeding products in the industry
- Many US and Canadian markets are still available for development
Veteran Incentives 15% off franchise fee
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About Three Dog Bakery
Three Dog Bakery is looking for a leader of the pack in select areas for franchise growth. Our franchise opportunities are best of breed in a growing and recession-resilient industry. With continued double-digit growth in the pet food category, our premium products and unique retail franchise experience make tails wag and profits howl. A dog's life is always exciting. They work hard, play hard and above all, love the rewards! Own a unique business with loyal customers in a growing industry Actively manage the return of your investment Experience the satisfaction of managing your own career Build success with the support of an experienced corporate team Take your own dog to work every day! Owning a Three Dog Bakery is more than just running a business. It's connecting with your community, bringing joy to dogs and their owners with a one-of-a-kind offering. From a welcoming greeting to an abundant selection of fresh-baked pastries and healthy food, a visit to Three Dog Bakery is a treat for both customers and owners. Your own dogs will love interacting others in the neighborhood and so will you! Currently Three Dog Bakery is not marketing to residents of or offering franchises for sale in the following states: Hawaii, North Dakota, South Dakota, Rhode Island or Maryland.