All American Specialty Restaurants vs Herrell's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of All American Specialty Restaurants vs Herrell's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
All American Specialty Restaurants Franchise
Herrell's Franchise
Investment $195,000 - $265,000$251,000 - $367,000
Franchise Fee $25,000$40,000
Royalty Fee 3%6%
Advertising Fee 1%-
Year Founded 19861973
Year Franchised 19871980
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee $6K-


Business Experience Requirements
 
All American Specialty Restaurants Franchise
Herrell's Franchise
Experience
  • General business experience

    • What we expect from a franchisee * A belief in the Herrell's Ice Cream product and system

    * Owner operation and interest in their community

    * Respect for employees

    * Franchisor respect and communication

    * Customer service that exceeds the norm (win that customer back every time they come into your store)

    * Cleanliness and neatness

    * Desire to succeed in one's own business

    Financing Options
     
    All American Specialty Restaurants Franchise
    Herrell's Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    All American Specialty Restaurants Franchise
    Herrell's Franchise
    Training -During your training you will receive detailed instructions as well as hands-on experience making our award-winning ice cream, including thorough familiarization with all equipment.
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluationsSince the proof of the ice cream is in the eating, Herrell's Ice Cream will provide you with our absolutely best tasting, richest and creamiest ice cream recipes which have been perfected applying years of experience. How and where to order your inventory of perishable ingredients and supplies is crucial. During your pre-opening days in preparation for your opening, our staff will assist you in contacting various suppliers and in placing your initial orders. Once you are in operation, a member of the franchise staff will visit you on a regular basis. Areas such as ice cream making, daily operations, expense analysis, staff evaluation and promotional ideas can be discussed. The Herrell's Ice Cream and Herrell's Development staff is very supportive and is always only a phone call or e-mail away.
    Marketing Ad slicks, Regional advertising-
    Operations 20% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 6 - 7

    Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    All American Specialty Restaurants Franchise
    Herrell's Franchise
    US Expansion --
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About All American Specialty Restaurants

    In the mid-1980s, frozen yogurt was growing in popularity, but there were no shops in the major malls of Idaho, Oregon and Washington serving the treat. Seeing the demand for such shops in the Pacific Northwest, CR Duffie Jr. started the All American Frozen Yogurt Co. in Portland in 1986. The company began franchising one year later.

    To reach a larger customer base, ice cream was added to the menu in 1989, and the stores became known as

    All American Ice Cream and Frozen Yogurt Shops.   There are now locations in shopping centers throughout the Pacific Northwest and West.

    About Herrell's

    Herrell's Ice Cream offers a unique concept. Sure, these days everyone has gourmet ice cream, but at Herrell's we know the best ice cream is handmade on the premises ice cream. Our product is fresh, rich and delicious, using only the finest ingredients to ensure a perfectly flavored ice cream. The Smoosh-in, a Herrell's innovation, tantalizes its customers by allowing them to select their favorite flavor of ice cream and Smoosh-in, a variety of candies, nuts and cookies and top it with our award-winning hot fudge creating an infinite number of unique special flavor experiences.
    Herrell's Ice Cream has gained a well-deserved reputation for excellence. We are the original and are still the best! As the owner of a Herrell's Ice Cream franchise, you will be backed by this excellent reputation. The success of Herrell's Ice Cream has resulted in many industry copycats, but the ice cream quality has never been matched. Dedicated to creativity and the pursuit of excellence, Herrell's Ice Cream continues to be at the top of distinctive taste and customer loyalty. As a Herrell's Ice Cream franchise owner, you too will benefit from the realization of a dream come true.
    Since 1973, the Herrell's name has been synonymous with premium, gourmet ice cream made right in-house from the finest ingredients. At our flagship ice cream shop in Northampton, Massachusetts - in the heart of the Pioneer Valley - we still slow-churn our ice cream with care. And over the years, we've added many more frozen desserts and baked goods to tempt every taste!