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Below is an in-depth analysis and side-by-side comparison of Spicy Pickle vs Togo's Eateries, LLC including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $300,000 | $240,500 - $545,700 |
Franchise Fee | $30,000 | $30,000 |
Royalty Fee | 5% | 5% |
Advertising Fee | - | 3% |
Year Founded | 1999 | 1971 |
Year Franchised | 2003 | 1977 |
Term Of Agreement | 10 years | 10 years, renewable |
Term Of Agreement | 10 years | 10 years, renewable |
Renewal Fee | 20% of then-current fee | - |
Business Experience Requirements |
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Experience | We're looking for franchisees with an entrepreneurial spirit and the willingness to work hard. Franchisees invest in us because they know how great our sandwiches are and how much our loyal guests love them. To invest in our great organization, a single restaurant development requires $150,000 in liquid assets and a net worth of $300,000. Three or more restaurant developments require $450,000 in liquid assets and a net worth of $900,000. | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/No |
Start-up Costs | No/Yes | -/Yes |
Equipment | No/Yes | -/Yes |
Inventory | No/No | -/Yes |
Receivables | No/No | -/Yes |
Payroll | No/No | -/Yes |
Training & Support |
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Training | - | As Togo's sandwich franchise owner, you and/or your designated manager will be enrolled in an extensive training program that covers all aspects of restaurant operations - running and marketing the business. The training includes eight hours of food safety certification; a week of classroom training at our headquarters in San Jose, which covers business operations, bookkeeping, marketing, and systems for overseeing and managing your business; three weeks of on-the-job operations training at a Togo's restaurant, learning to make sandwiches, manage inventory, and use the point of sale system. On-The-Job Training: 120 hours Classroom Training: 24 hours |
Support | Meetings, Grand opening, Internet, Field operations/evaluations | Our ongoing support sets Togo's apart. We group our restaurants into three districts: Northern California, Southern California, and New and Emerging Markets. Each group is overseen by a Vice President of Franchise Operations, who manages a team of Franchise Business Consultants. The Franchise Business Consultants help franchisees track key performance indicators, solve operational challenges, and boost performance. We also provide support with: Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations |
50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 - 15
Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators) | Number of Employees Required to Run: 14 - 25 |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | No | - |
Spicy Pickle is looking for experienced restaurant operators who also have the financial ability and marketing expertise to develop territory. Spicy Pickle restaurants are in relatively small footprints and can, when properly developed, operated and marketed, produce attractive returns for the investment. Spicy pickle has earned a reputation for serving delicious culinary inspired food that caters mostly to the daytime working populations in a fast casual atmosphere. We are looking for franchisees who have earned a similar reputation for success in their hometowns and are looking for this type of opportunity. If this describes you we encourage you make application and set up a visit to our Corporate headquarters. Be prepared to present a business plan for the roll out of Spicy Pickle restaurants in your chosen development area. We have in place the infrastructure to assist you from initial financial projections to site selection and lease negotiation to build-out assistance, training, grand opening and ongoing marketing and operational support. We are experienced franchisors and restaurant operators and are looking for franchisee partners to help expand the brand. What we need you to have: * Significant business experience and references, preferably in the retail environment and specifically in restaurant operations. * Sufficient financial strength to open several Spicy Pickle restaurants as locations become available (at least $1 Million dollars of liquidity). * Strong ties to the local community. * A desire to build, own and operate your own business, and entrepreneur. * Enthusiasm and the ability to wake up every day with an opportunistic attitude.