| ||||
Updated RecentlySteak n Shake vs Dairy Queen Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Steak n Shake vs Dairy Queen including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
||
| Investment | $672,000 - $1,835,000 | $1,151,135 - $1,936,655 |
| Franchise Fee | $25,000 - $40,000 | $45,000 |
| Royalty Fee | 5.5% | 4% |
| Advertising Fee | - | 5-6% |
| Year Founded | 1934 | 1940 |
| Year Franchised | 1945 | 1944 |
| Term Of Agreement | - | Varies |
| Term Of Agreement | - | Varies |
| Renewal Fee | - | - |
Business Experience Requirements |
||
| Experience | - | |
Financing Options |
||
| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | No/Yes |
| Start-up Costs | No/No | No/Yes |
| Equipment | No/No | No/Yes |
| Inventory | No/No | No/Yes |
| Receivables | No/No | No/Yes |
| Payroll | No/No | No/Yes |
Training & Support |
||
| Training | - | On-The-Job Training: 376 hours Classroom Training: 32 hours Additional Training: At existing DQ store |
| Support | � Unparalleled Operations Support - A Steak n Shake Manager of Field Operations will help you open your restaurant and will be available for consultation with day-to-day operations. To help ensure a smooth restaurant opening experience, Steak n Shake will provide your first training hours via seasoned Steak n Shake trainers/staff. You will also receive our Operating Standards System, Manager-in-Training and Management Development Programs. Through your Manager of Field Operations, you will have the multi-functional resources of the Steak n Shake Company working on your behalf. | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
| Marketing | � World Class Marketing - The Steak n Shake marketing is directed toward building brand loyalty and is not price-driven or reliant on low price discounting. Steak n Shake's television and print marketing are product-benefit directed, showing why Steak n Shake is superior to fast food alternatives with a fun, irreverent, tongue-in-cheek humorous approach. Sample television spots are available on this website for your viewing pleasure. The Marketing System is user-friendly and designed for the success of Franchisees. | Ad Templates National Media Regional Advertising Social media Email marketing Loyalty program/app |
| Operations | - |
International franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 20 - 100 Absentee ownership of franchise is allowed. |
Expansion Plans |
||
| US Expansion | Yes | Yes |
| Canada Expansion | No | No |
| International Expansion | No | Yes |
Company Overviews
About Steak n Shake
Benefits of Franchising
The benefits of franchising with Steak n Shake can't be duplicated:
* Proven Concept - The Steak n Shake concept has withstood all types of economic circumstances and continually emerged stronger and stronger.
* Growing - Since 1996, Steak n Shake system-wide sales have grown from $268 million to $549 million. In the past decade, the chain has doubled in size.
* Huge, Untapped Development Potential - Steak n Shake currently operates over 490 restaurants in just 20 states. Looking ahead, we forecast that Steak n Shake has the potential to develop over 1,000 units nationwide.
* Unique Niche Positioning - There is no single offering that is a head-on alternative to our restaurant concept. Steak n Shake serves a distinct niche in the mid-scale, casual dining segment of the restaurant industry.
* Core Products that Generate a Strong Loyal Following - The core of the Steak n Shake menu includes STEAKBURGERS, thin and crispy French Fries, Chili, and Hand-dipped Milk Shakes.
* Product Development - Steak n Shake has a pipeline of new products that build on core products consumers love. Recent innovations have included new Side-by-Side Milkshakes and Sippable Sundaes.
Future innovations will include more milkshake innovation, burger news, and health conscious offerings.
All of these benefits equal a great chance at success in the restaurant business. The only thing missing is you.
About Dairy Queen
Frozen yogurt producer J.F. McCullough was trying different things with a formula for another solidified dairy item, originating from his conviction that dessert tasted better when it was delicate and served straight from the cooler, not solidified strong. With his formula culminated, McCullough and his child, Alex, persuaded one regarding their clients to hold a starting offer of the new delicate frozen yogurt, and more than 1,600 individuals appeared to attempt it. In light of that underlying achievement, the McCulloughs opened the primary Dairy Queen area in 1940 in Joliet, Illinois. The main stores sold just delicate serve frozen yogurt - in sundaes, bring home pints and quarts, and cones- - however throughout the years, an assortment of dessert treats were added to the menu, for example, banana parts and Dilly Bars. In the 1950s, some Dairy Queens started serving hot sustenance things. Today, stores framework wide have menus that incorporate franks, cheeseburgers and chicken tenders through Dairy Queen's Grill and Chill idea. The organization likewise offers a DQ Treat idea that offers both Dairy Queen's solidified treats and the sister organization's natural product beverages and smoothies.
![""]("https://static.franchisedirect.ie/dims4/default/9cfe0cd/2147483647/crop/454x434%2B0%2B0/resize/200x191/quality/95/?url=http%3A%2F%2Fd1imm0s6tc8o7m.cloudfront.net%2F1f%2F1f%2F47018bb74550b92351e946038cf1%2Ftop100-big-2020.png")
!["Entrepreneur]("https://d3fg11dgb68kbp.cloudfront.net/assets/photos/franchise-badge-22686037fc120ba1bd59c2c9fd6e0fbf.png"){kind=icon}