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Below is an in-depth analysis and side-by-side comparison of El Taco Tote Real Mexican Grill vs Moe's Southwest Grill including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $550,000 | $457,400 - $911,500 |
Franchise Fee | $30,000 | $30,000 |
Royalty Fee | 5% | 5% |
Advertising Fee | - | 2% |
Year Founded | 1988 | 2000 |
Year Franchised | 2003 | 2001 |
Term Of Agreement | 10 years | 20 years |
Term Of Agreement | 10 years | 20 years |
Renewal Fee | - | Then-current franchise fee |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/Yes |
Start-up Costs | No/No | No/Yes |
Equipment | No/No | No/Yes |
Inventory | No/No | No/Yes |
Receivables | No/No | No/Yes |
Payroll | No/No | No/Yes |
Training & Support |
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Training | - | On-The-Job Training 125 hours Classroom Training: 22.6 hours |
Support | Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op advertising | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations | - |
65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 15 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | No | Yes |
In 1988, one of Dora’s youngest son’s opened the first El Taco Tote restaurant in Ciudad Juarez, Mexico. Inspired by his childhood memories
decided to start a very authentic and new concept of tacos.