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Updated RecentlyJersey Mike's Submarines & Salads vs Potbelly Sandwich Shop Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Jersey Mike's Submarines & Salads vs Potbelly Sandwich Shop including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $169,001 - $804,085 | $534,950 - $874,000 |
| Franchise Fee | $18,500 | $40,000 |
| Royalty Fee | 6.5% | 6% |
| Advertising Fee | 5% | Up to 4% |
| Year Founded | 1956 | 1977 |
| Year Franchised | 1987 | 2009 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Potbelly is looking for "Potbelly People" to become franchisees. That means people that love working with a team, have solid business experience (not necessarily in restaurants), the financial qualifications, possess personal motivation and have been successful. Our franchise owner/operator model is a two person team. Whether a family partnership or a business partnership we are looking for an operating team that wants to be owners of the neighborhood sandwich shop within their community. | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/Yes |
| Start-up Costs | No/Yes | -/Yes |
| Equipment | No/Yes | -/Yes |
| Inventory | No/No | -/Yes |
| Receivables | No/No | -/Yes |
| Payroll | No/No | -/Yes |
Training & Support |
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| Training | On-The-Job Training: 360 hours Classroom Training: 40 hours | All new franchisees participate in a 10-12 week training program. This consists of real life experience in one of our company-owned training shops. In addition, we will train your key holding employees for 6 weeks at one of our company-owned training shops. Once completed, franchisees receive regular updates to their training along with our company-owned stores, including regular on site reviews. On-The-Job Training: 355 hours Classroom Training: 80 hours |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | Ad Templates Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
35% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 - 15
Absentee ownership of franchise is allowed. (85% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | Yes |
Company Overviews
About Jersey Mike's Submarines & Salads
The first Jersey Mike's Super Sub was created in Point Pleasant, New Jersey, on the Jersey Shore in 1956. Peter Cancro started working in the submarine sandwich business when he was 14 years old. At the age of 17, before state law allowed him to operate a slicing machine, Cancro bought the original Jersey Mike's location. Since it started franchising in 1987, Jersey Mike's has grown to more than 150 franchises.
Jersey Mike's is one of the biggest and most affordable fast food
restaurants and the mobile app delivers the same exciting experience,
minus the wait.
You can quickly browse through all the favorite items on
the menu or search by categories including subs, sandwiches, wraps,
beverages and desserts, and more.
Can't find a decent place to stop at
on your road trip? Use the app to find the nearest Jersey Mike's and
enjoy your favorite meal in no time.
Get the regular subs and sandwiches
or customize them the way you want to.
Our concept is simple. We provide our customers with the freshest,
highest quality sub sandwiches available, prepared right in front of
them and served with energy and enthusiasm. Our culture of giving and
making a difference in the lives of our customers creates an important
bond in the communities we serve.
Our business model, which offers a balanced lifestyle, allows our
owners the wherewithal to support important causes in their community
and the flexibility to have a family life outside the restaurant.
Discover how Jersey Mike’s can make a difference in your life.
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#8 in Franchise 500 for 2020.
#7 in Franchise 500 for 2021.
About Potbelly Sandwich Shop
From its humble beginnings as a small antique store on Chicago's North Side, Potbelly has grown from one to more than 200 shops serving neighborhoods in 12 states. Potbelly's unique experience is defined by its combination of toasty warm sandwiches, hand-dipped shakes, tasty made-to-order salads, live local music, as well as friendly and lively people. Potbelly has built a passionate, loyal following of fans that spread the word about the fun, energetic atmosphere and great food.
#131 in Franchise 500 for 2020.