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Below is an in-depth analysis and side-by-side comparison of Cheeburger Cheeburger vs Roy Rogers including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $322,500 - $603,000 | $767,250 - $1,580,950 |
Franchise Fee | $24,500 - $35,000 | $30,000 |
Royalty Fee | 4.5% | 5% |
Advertising Fee | - | 3% |
Year Founded | 1986 | 1968 |
Year Franchised | 1989 | 2003 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/Yes |
Start-up Costs | No/No | No/Yes |
Equipment | No/No | No/Yes |
Inventory | No/No | No/Yes |
Receivables | No/No | No/Yes |
Payroll | No/No | No/Yes |
Training & Support |
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Training | - | On-The-Job Training: 25 hours Classroom Training: 25 hours |
Support | - | Purchasing Co-ops Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software |
Marketing | - | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations | - | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | Yes | No |
Cheeburger Cheeburger is a diner-style burger restaurant chain that started on Sanibel Island, FL in 1986. The restaurant chain specializes in big, juicy cheeseburgers, french fries, onion rings, and handmade milkshakes. From the very first day, the concept of a family fun theme, serving the world's best and biggest burgers, fries, rings and shakes, was an instant hit. Today, there is simply no doubt about it. The right combination, so elusive in the restaurant business, has led to a real success story.Cheeburger Cheeburger is on the verge of an aggressive national expansion, because our customers are demanding it. Vacationers and travelers who experience our restaurants on Sanibel Island, in Huntsville, Alabama, Chattanooga, Tennessee and other cities, are asking us to open in towns across America. The number of our restaurants has grown substantially.
Roy Rogers' restaurants provide a wide variety of appealing, prepared-to-order foods with quality and freshness that set a new standard in the quick service segment. For over 35 years Roy Rogers has been offering the 'Big Three' - hamburgers, chicken and roast beef. Our "Choose any side" option includes French fries, baked and mashed potatoes, fresh fruit cup, cole slaw, baked apples, tossed salad or baked beans. Our signature Fixin's Bar enables guests to dress their sandwich the way they like it without the need for a special order. Our signature freshness is made possible through our unwillingness to compromise on ingredients or technique...a difference our guests notice. There is no single factor that accounts for the powerful appeal of the Roy Rogers concept. Rather, it's a combination of many strategic, operational and promotional elements - all focused on the common goal of operational efficiency and total guest satisfaction that makes Roy Rogers so appealing as a restaurant and as a business opportunity.
WHY ROYS?: Widespread Appeal
At Roy Rogers Restaurants, there's something for everyone, as evident by the diversity of our guests. On any given day, Roy Rogers widespread appeal will see executives stopping in for a delicious breakfast or business lunch, friends meeting for a midday meal, families with young children, or senior citizens enjoying an evening out.
Fresh, Prepared-to-Order Products
Inviting, Comfortable Decor