Atlanta Bread Company vs Bruegger's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Atlanta Bread Company vs Bruegger's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Atlanta Bread Company Franchise
Bruegger's Franchise
Investment $629,700 - $806,300$389,600 - $591,600
Franchise Fee $40,000$30,000
Royalty Fee 5%5%
Advertising Fee --
Year Founded 19931983
Year Franchised 19951993
Term Of Agreement 10 years10 years
Term Of Agreement 10 years10 years
Renewal Fee $30K25% of then-current franchise fee


Business Experience Requirements
 
Atlanta Bread Company Franchise
Bruegger's Franchise
Experience
  • General business experience
  • Marketing skills
  • Restaurant experience

  • Industry experience
    		•

    Financing Options
     
    Atlanta Bread Company Franchise
    Bruegger's Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/NoNo/No
    Start-up Costs No/NoNo/No
    Equipment No/NoNo/No
    Inventory No/NoNo/No
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support
     
    Atlanta Bread Company Franchise
    Bruegger's Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperativesGrand opening, Field operations/evaluations
    Marketing Co-op advertising, Ad slicks, Regional advertisingAd slicks, Regional advertising
    Operations 65% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 15 - 18

    Absentee ownership of franchise is NOT allowed. (70% of current franchisees are owner/operators)

    		 Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit

    Absentee ownership of franchise is allowed. (66% of current franchisees are owner/operators)

    Expansion Plans
     
    Atlanta Bread Company Franchise
    Bruegger's Franchise
    US Expansion -Yes
    Canada Expansion NoNo
    International Expansion NoNo

    Company Overviews

    About Atlanta Bread Company

    Founded in 1993 by Jerry and Basil Couvaras, Atlanta Bread Company bakery/cafes serve sandwiches, soups, salads, gourmet coffees, and fresh-baked breads and pastries for breakfast, lunchtime and dinner dining.
    Each of our locations is locally owned and operated with an emphasis on community involvement and outreach. Every night, our extra bread goes to those in need and helps keep our communities fed.

    About Bruegger's

    When Nord Brue and Mike Dressell started Bruegger's in 1983, they actually founded the retail bagel concept. Up until that point, bagels were considered mostly an ethnic food and were not known much outside of New York. At that time, less than one-third of Americans had ever tasted a bagel. From their home base in Burlington, Vermont, Brue and Dressell pioneered a new concept that expanded the traditional bagel bakery into a quick service bakery with premium specialty cream cheeses, custom-made sandwiches, signature soups and exceptional coffee. They worked with a professional bagel baker from New York City for 2 1/2 years to perfect their recipe and baking process. In 2004, Bruegger's welcomed new ownership and expanded beyond bagels into breads, wraps and other lunchtime menu items, and began updating bakeries to reflect the welcoming feel of a New England farmhouse-inspired bakery-cafe that Bruegger's has evolved into. Today, almost 40 years after the first Bruegger's opened in Troy, New York, there are almost 300 Bruegger's locations throughout the U.S., with more on the way.