Atlanta Bread Company vs Submarina Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Atlanta Bread Company vs Submarina including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Atlanta Bread Company Franchise
Submarina Franchise
Investment $629,700 - $806,300$161,818 - $334,118
Franchise Fee $40,000$25,000
Royalty Fee 5%-
Advertising Fee --
Year Founded 1993-
Year Franchised 1995-
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee $30K-


Business Experience Requirements
 
Atlanta Bread Company Franchise
Submarina Franchise
Experience
  • General business experience
  • Marketing skills
  • Restaurant experience
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    Financing Options
     
    Atlanta Bread Company Franchise
    Submarina Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/No-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Atlanta Bread Company Franchise
    Submarina Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives-
    Marketing Co-op advertising, Ad slicks, Regional advertisingProfessionally designed advertising materials are provided to franchisees. Various types of print advertisements and in-store displays enhance the image and exposure of your restaurant. You will learn the most cost-effective ways of bringing in new customers and how to keep them coming back. We will help you implement a comprehensive Grand Opening promotional plan to start your restaurant in the right direction. Marketing allowances, or rebates, which manufacturers pay to Submarina are contributed to the Marketing and Promotional Fund and used for further promotion of all Submarina restaurants.
    Operations 65% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 15 - 18

    Absentee ownership of franchise is NOT allowed. (70% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Atlanta Bread Company Franchise
    Submarina Franchise
    US Expansion --
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About Atlanta Bread Company

    Founded in 1993 by Jerry and Basil Couvaras, Atlanta Bread Company bakery/cafes serve sandwiches, soups, salads, gourmet coffees, and fresh-baked breads and pastries for breakfast, lunchtime and dinner dining.
    Each of our locations is locally owned and operated with an emphasis on community involvement and outreach. Every night, our extra bread goes to those in need and helps keep our communities fed.

    About Submarina

    Once you qualify as a franchisee and become a licensee of the Submarina franchise system, we put our efforts into teaching you the Submarina system. Since the success of your franchise is mainly dependent on how well you follow our system, we are committed to you every step of the way. Our effective system of operation will give you the edge necessary to create a thriving business. The Submarina franchise program provides you the following support and assistance: *Financing *Site Selection and Lease Negotiations *Restaurant Design and Construction *Training and Operations Manual *Marketing Programs *Group Purchasing Power and Proprietary Products *New Product Development *Quality Control and Ongoing Support *Development Rights Program