Atlanta Bread Company vs Marcellos Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Atlanta Bread Company vs Marcellos including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Atlanta Bread Company Franchise
Marcellos Franchise
Investment $629,700 - $806,300$350,000 - $1,000,000
Franchise Fee $40,000$25,000
Royalty Fee 5%5%
Advertising Fee --
Year Founded 19931998
Year Franchised 19951998
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee $30K-


Business Experience Requirements
 
Atlanta Bread Company Franchise
Marcellos Franchise
Experience
  • General business experience
  • Marketing skills
  • Restaurant experience
    		• -

    Financing Options
     
    Atlanta Bread Company Franchise
    Marcellos Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/No-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Atlanta Bread Company Franchise
    Marcellos Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives-
    Marketing Co-op advertising, Ad slicks, Regional advertising-
    Operations 65% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 15 - 18

    Absentee ownership of franchise is NOT allowed. (70% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Atlanta Bread Company Franchise
    Marcellos Franchise
    US Expansion --
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About Atlanta Bread Company

    Founded in 1993 by Jerry and Basil Couvaras, Atlanta Bread Company bakery/cafes serve sandwiches, soups, salads, gourmet coffees, and fresh-baked breads and pastries for breakfast, lunchtime and dinner dining.
    Each of our locations is locally owned and operated with an emphasis on community involvement and outreach. Every night, our extra bread goes to those in need and helps keep our communities fed.

    About Marcellos

    One of the primary reasons why you should consider owning a Marcellos franchise is that it can offer you the opportunity to go into business for yourself with a much better chance of success than you would have if starting a new business from scratch. Besides the financial reward of operating a Marcello’s Franchise,
    Franchisees also benefit from being in control of their own success, control of their schedule, having time for family and personal interests and becoming a Business Leader in their community. Other benefits of owning a Marcellos franchise include a proven business model and brand, training and management assistance, location and site assistance, marketing assistance and much more.