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Updated RecentlyBennigan's Grill & Tavern vs Beef O'Brady's Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Bennigan's Grill & Tavern vs Beef O'Brady's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $1,027,075 - $3,588,244 | $806,825 - $1,288,350 |
| Franchise Fee | $35,000 | $37,500 |
| Royalty Fee | 4% | 4% |
| Advertising Fee | 1% | 2.3% |
| Year Founded | 1976 | 1985 |
| Year Franchised | 1976 | 1998 |
| Term Of Agreement | 15 years | 10 years |
| Term Of Agreement | 15 years | 10 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | �Has prior management level experience in food service and/or restaurant operations. �Willingness to follow our proven operating system �A solid business person with a strong desire to succeed �Possesses experience in restaurant franchising �Meets the financial requirements | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | No/Yes |
| Start-up Costs | No/Yes | No/Yes |
| Equipment | No/Yes | No/Yes |
| Inventory | No/Yes | No/Yes |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | Bennigan's, or a designated third party, will provide training to you and your restaurant team. Your management team will be required to complete a 6 to 8 week training program based on prior experience. Onsite training will be provided to entire team before restaurant opening. All parties must successfully complete the training to the satisfaction of the Bennigan's Operations/Training team prior to opening your restaurant. We believe great training equals lower turnover and stronger guest retention. Therefore, we provide continued support to team members. Bennigan's University, our online learning module, helps drive the retention of both staff and guests. | At Beef'O'Brady's University, workshops |
| Support | For the pre-opening of your first Bennigan's, members of our Operations and Marketing Teams will assist you from 45 days prior to your Grand Opening. Marketing Support: Our goal is to help you successfully market your brand. We put a marketing calendar in place to help drive sales, increase check average and guest count. Marketing tools provided include: Intranet, Email Marketing, Social Media Support, New Photography, Pipeline Items/Menu Development. | Meetings, Toll-free phone line, Grand opening, Field operations/evaluations |
| Marketing | Co-op advertising | Regional advertising |
| Operations |
Franchisees required to buy multiple units/master licenses; 98% of all franchisees own more than one unit Number of employees needed to run franchised unit: 100 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 30 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | No |
| International Expansion | Yes | No |
Company Overviews
About Bennigan's Grill & Tavern
Bennigan's was established in Atlanta, Georgia in 1976 by Norman
Brinker, a legend among restaurateurs. Bennigan's is
still the iconic brand loved by all and is re-establishing itself as the leader
in casual dining. Committed to the welcoming, friendly and festive spirit of
Irish Hospitality, Bennigan's offers more generous pours and portions and
goes above and beyond the call of duty to deliver Legendary experiences
to every guest, every meal, every day.
In 2011, Bennigan's began a Legendary comeback by re-energizing the
beloved brand with a commitment to bring memorable dining experiences
to every guest, every day. This remarkable resurgence began with a brand
refresh at the company's two corporate locations and a plan to bring the
same menu optimization and service enhancements to current and future
franchise partners.
The mission at Bennigan's is to deliver exceptional service to every guest,
every meal, every day. In order to deliver this service, we must remember
to focus on those essential elements that will allow us to provide quality
service with a bit of Irish hospitality on the side.
About Beef O'Brady's
We have franchised our restaurant concept, Beef'O'Brady's Family Sports Pubs, because we believe motivated and well-trained Strategic Partners can be strong, successful Beef's operators in their local communities. We award franchise licenses to those Strategic Partners who share our beliefs.
Our primary mission is to attract and keep customers by making sure they are very satisfied every time they visit a Beef's.
We are in the business of "Business". Our reason for being is economic performance. Our purpose is to attract and keep customers. Our results are measured by satisfied customers.
We create Strategic Partnerships with franchisees who believe in focusing their attention on attracting and keeping customers.
We believe franchising is the most effective multi-unit distribution method for us to dominate local markets.
The total investment necessary to begin operations of one Family Sports
Pub ranges from $806,825 to $1,288,350, including $37,890 to be paid to
the franchisor or its affiliate.
If you want development rights for
Family Sports Pubs, you must pay $31,250 to $46,250 to the franchisor or
its affiliate as an initial development fee (which equals the sum of
half of the initial franchise fees for 2 Family Sports Pubs on the low
end to 5 Family Sports Pubs on the high end)