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Below is an in-depth analysis and side-by-side comparison of Bennigan's Grill & Tavern vs Tilted Kilt including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $1,027,075 - $3,588,244 | $887,000 - $2,868,000 |
Franchise Fee | $35,000 | $75,000 |
Royalty Fee | 4% | 6% |
Advertising Fee | 1% | - |
Year Founded | 1976 | 2005 |
Year Franchised | 1976 | 2006 |
Term Of Agreement | 15 years | - |
Term Of Agreement | 15 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | �Has prior management level experience in food service and/or restaurant operations. �Willingness to follow our proven operating system �A solid business person with a strong desire to succeed �Possesses experience in restaurant franchising �Meets the financial requirements | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | Bennigan's, or a designated third party, will provide training to you and your restaurant team. Your management team will be required to complete a 6 to 8 week training program based on prior experience. Onsite training will be provided to entire team before restaurant opening. All parties must successfully complete the training to the satisfaction of the Bennigan's Operations/Training team prior to opening your restaurant. We believe great training equals lower turnover and stronger guest retention. Therefore, we provide continued support to team members. Bennigan's University, our online learning module, helps drive the retention of both staff and guests. | - |
Support | For the pre-opening of your first Bennigan's, members of our Operations and Marketing Teams will assist you from 45 days prior to your Grand Opening. Marketing Support: Our goal is to help you successfully market your brand. We put a marketing calendar in place to help drive sales, increase check average and guest count. Marketing tools provided include: Intranet, Email Marketing, Social Media Support, New Photography, Pipeline Items/Menu Development. | - |
Marketing | Co-op advertising | - |
Operations |
Franchisees required to buy multiple units/master licenses; 98% of all franchisees own more than one unit Number of employees needed to run franchised unit: 100 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Selling the fun of a pub experience is what makes the Tilted Kilt different from other bar/ restaurant concepts--that, and the uniquely designed, theme-driven costumes. But, the customer's experience encompasses much more than simply an outfit, it's about having fun! Our atmosphere and the timeless design that incorporates a Celtic theme with humorous limericks, along with American, Irish, Scottish and English curiosities lining the walls, create the type of surroundings where customers can let loose! Sports fanatics love the Tilted Kilt, with HDTV screens everywhere. Add pool tables and dart boards to the mix, combined with contemporary music, and the end result is a dynamic, fun, and exciting atmosphere. This fun atmosphere is reflected in the architectural features of the building and its unique decor, all part of the Tilted Kilt brand. A complete merchandising program also perpetuates the brand. Likewise, our food is fun, upscale, and delicious. The Tilted Kilt menu includes a variety of moderately-priced and savory choices. The menu features items such as "Sloppy Janes," "Drunken Clams," and our "Signature Wings." Our philosophy of high standards in using the best and freshest quality ingredients available equates to an enjoyable dining experience. As expected, the Tilted Kilt wait staff provides an appealing visual experience as well as unparalleled customer service. Customers experience that "welcome back" feeling.