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Below is an in-depth analysis and side-by-side comparison of Dairy Queen vs Surf City Squeeze including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $1,151,135 - $1,936,655 | $64,600 - $311,750 |
Franchise Fee | $45,000 | $30,000 |
Royalty Fee | 4% | 6% |
Advertising Fee | 5-6% | 1% |
Year Founded | 1940 | 1989 |
Year Franchised | 1944 | 1995 |
Term Of Agreement | Varies | 10 years |
Term Of Agreement | Varies | 10 years |
Renewal Fee | - | 75% of then-current fee |
Business Experience Requirements |
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Experience | ||
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/No |
Start-up Costs | No/Yes | No/No |
Equipment | No/Yes | No/Yes |
Inventory | No/Yes | No/No |
Receivables | No/Yes | No/No |
Payroll | No/Yes | No/No |
Training & Support |
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Training | On-The-Job Training: 376 hours Classroom Training: 32 hours Additional Training: At existing DQ store | K-Tec is a 5-day training all Kahala franchisees receive and is the companion to brand specific in-store training. It introduces participants to the Kahala culture, level of support provided, and the roles and responsibilities for supporting franchisee and franchisor success. It provides exposure to basic business concepts such as customer service, profitability, quality assurance, inventory, purchasing and distribution, and more. |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
Marketing | Ad Templates National Media Regional Advertising Social media Email marketing Loyalty program/app | Co-op advertising, Ad slicks, Regional advertising |
Operations |
International franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 20 - 100 Absentee ownership of franchise is allowed. |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 5 Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | No |
International Expansion | Yes | Yes |
Frozen yogurt producer J.F. McCullough was trying different things with a formula for another solidified dairy item, originating from his conviction that dessert tasted better when it was delicate and served straight from the cooler, not solidified strong. With his formula culminated, McCullough and his child, Alex, persuaded one regarding their clients to hold a starting offer of the new delicate frozen yogurt, and more than 1,600 individuals appeared to attempt it. In light of that underlying achievement, the McCulloughs opened the primary Dairy Queen area in 1940 in Joliet, Illinois. The main stores sold just delicate serve frozen yogurt - in sundaes, bring home pints and quarts, and cones- - however throughout the years, an assortment of dessert treats were added to the menu, for example, banana parts and Dilly Bars. In the 1950s, some Dairy Queens started serving hot sustenance things. Today, stores framework wide have menus that incorporate franks, cheeseburgers and chicken tenders through Dairy Queen's Grill and Chill idea. The organization likewise offers a DQ Treat idea that offers both Dairy Queen's solidified treats and the sister organization's natural product beverages and smoothies.
The SURF CITY SQUEEZE diversifying framework has turned out to be exceptionally fruitful. A critical number of existing franchisees are searching for extra areas and in addition a few planned franchisees in the endorsement procedure to be conceded establishments as they get to be distinctly accessible. The Franchise Department can help with finding financing, site determination, development coordination and notwithstanding finding a bookkeeper. The Franchise Department likewise unequivocally energizes communication between the franchisees keeping in mind the end goal to make an extended hotspot for thoughts, data, and support.
We comprehend what it takes to make a decent smoothie and we set ourselves apart from our rivals by utilizing just the most tasty organic product, most elevated quality supplements* and our restrictive smoothie blend, all of which make our smoothies genuinely novel. What's more, as smoothies keep on being a well known supper trade and nibble alternative for customers, Surf City Squeeze® can possibly proceed with its development.
We stand firm on our dedication to bolster our franchisees. When you turn into a Surf City Squeeze franchisee, we'll be close by all through the excursion of opening your store and past. Our devoted Surf City Squeeze group will help you with imperative pre-opening strides, for example, site choice, outline and development, and in addition a great opening arrangement. Our working framework and industry encounter empowers us to keep the cost of passage and working expenses as low as would be prudent.
Making waves since 1981