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Below is an in-depth analysis and side-by-side comparison of Dairy Queen vs Planet Smoothie including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $1,151,135 - $1,936,655 | $190,150 - $358,500 |
Franchise Fee | $45,000 | $12,000 - $25,000 |
Royalty Fee | 4% | 5% |
Advertising Fee | 5-6% | 2% |
Year Founded | 1940 | 1995 |
Year Franchised | 1944 | 1995 |
Term Of Agreement | Varies | - |
Term Of Agreement | Varies | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | A Planet Smoothie franchisee should have an outgoing personality and a desire to provide customers a healthier option. You should also enjoy going out into the community to meet new people and let them know about your store. Building partnerships in the community is key to growing revenue for your store. We provide a detailed game plan to help you build awareness, and executing the game plan can be half the fun of owning a store: You get to be the person who makes the community a little bit better and a little bit healthier, and communities love that! To open a store, you need at least $100,000 in liquid capital and a net worth of $400,000. |
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Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 376 hours Classroom Training: 32 hours Additional Training: At existing DQ store | Hands-on experience in operating a Planet Smoothie restaurant in Atlanta, Georgia. This covers all facets of operating the Planet Smoothie business. A Planet Smoothie representative will then assist you at the opening of your first restaurant. |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | - |
Marketing | Ad Templates National Media Regional Advertising Social media Email marketing Loyalty program/app | - |
Operations |
International franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 20 - 100 Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Frozen yogurt producer J.F. McCullough was trying different things with a formula for another solidified dairy item, originating from his conviction that dessert tasted better when it was delicate and served straight from the cooler, not solidified strong. With his formula culminated, McCullough and his child, Alex, persuaded one regarding their clients to hold a starting offer of the new delicate frozen yogurt, and more than 1,600 individuals appeared to attempt it. In light of that underlying achievement, the McCulloughs opened the primary Dairy Queen area in 1940 in Joliet, Illinois. The main stores sold just delicate serve frozen yogurt - in sundaes, bring home pints and quarts, and cones- - however throughout the years, an assortment of dessert treats were added to the menu, for example, banana parts and Dilly Bars. In the 1950s, some Dairy Queens started serving hot sustenance things. Today, stores framework wide have menus that incorporate franks, cheeseburgers and chicken tenders through Dairy Queen's Grill and Chill idea. The organization likewise offers a DQ Treat idea that offers both Dairy Queen's solidified treats and the sister organization's natural product beverages and smoothies.
For almost two decades, Planet Smoothie has been a standout amongst the most imaginative smoothie establishments on the planet. We got our begin in Atlanta in 1995, immediately extended all through the Southeast and now have more than 100 stores all through the United States.
We are known for our solid fixings, sweeteners and supplements - and that has helped our image build up a colossal after. Sound disapproved of customers run to Planet Smoothie and regularly make us a player in their every day schedule. That is on account of we're as advantageous as we are solid. It just takes two or three minutes to stop by a Planet Smoothie, put in a request and be en route. Simply take a gander at our area in New York City's Penn Station, where blenders are humming always to stay aware of workers anxious to get a solid dinner substitution or nibble.
In 2015, Kahala Brands obtained Planet Smoothie, and our administration group - which comprises of establishment administrators who have effectively propelled more than 2,000 establishment stores for brands including Cold Stone Creamery, Yogen Früz, and Blimpie - had a prompt positive effect on the brand.
Representative at the best smoothie establishment around!"Since Kahala Brands assumed control, we now have the best advertising materials and support," says Shannon Lelli, who claims a store in Doylestown, Pennsylvania. "On the off chance that I request anything, they are on it. For educator thankfulness week, I needed to convey a postcard that said 'On the grounds that you do what you do, here's a free smoothie for you.' I called corporate with the thought, and inside a few hours they sent me an astounding plan that was prepared for the printer. Also, it was a colossal achievement. The corporate office is on it. They are astounding."
On the off chance that franchisees are eager to work with us, we're considerably more eager to work with them. Our image is developing in strip mall areas, in stands and in double marked areas with reciprocal eatery ideas.