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Below is an in-depth analysis and side-by-side comparison of Dairy Queen vs San Gelato Cafe including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $1,151,135 - $1,936,655 | $500,000 - $1,400,000 |
Franchise Fee | $45,000 | $25,000 |
Royalty Fee | 4% | - |
Advertising Fee | 5-6% | - |
Year Founded | 1940 | - |
Year Franchised | 1944 | - |
Term Of Agreement | Varies | - |
Term Of Agreement | Varies | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 376 hours Classroom Training: 32 hours Additional Training: At existing DQ store | - San Gelato has developed a set of extensive training courses that 15 days taught at out corporate headquarters, as well as in-store training to make sure Franchisees hit the ground running. Post the initial training program, San Gelato also provides 5 days of onsite training during your soft opening and a system of continuous business development training, utilizing Webinars, Web-based distance learning courses covering sales, operations, and marketing training programs. |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | - We offer a corporate team of specialists that are dedicated to continuously evolving the business model and providing support in product preparation, marketing, sales, advertising and operations to help ensure you stay on track and reach your development goals. |
Marketing | Ad Templates National Media Regional Advertising Social media Email marketing Loyalty program/app | - Ongoing promotional marketing support, with tried and true strategies to effectively target your specific consumer for both the Caf�. Everything from networking coupons to community outreach programs; we have the marketing/sales materials to help drive and push sales and create ever increasing brand recognition. |
Operations |
International franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 20 - 100 Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Frozen yogurt producer J.F. McCullough was trying different things with a formula for another solidified dairy item, originating from his conviction that dessert tasted better when it was delicate and served straight from the cooler, not solidified strong. With his formula culminated, McCullough and his child, Alex, persuaded one regarding their clients to hold a starting offer of the new delicate frozen yogurt, and more than 1,600 individuals appeared to attempt it. In light of that underlying achievement, the McCulloughs opened the primary Dairy Queen area in 1940 in Joliet, Illinois. The main stores sold just delicate serve frozen yogurt - in sundaes, bring home pints and quarts, and cones- - however throughout the years, an assortment of dessert treats were added to the menu, for example, banana parts and Dilly Bars. In the 1950s, some Dairy Queens started serving hot sustenance things. Today, stores framework wide have menus that incorporate franks, cheeseburgers and chicken tenders through Dairy Queen's Grill and Chill idea. The organization likewise offers a DQ Treat idea that offers both Dairy Queen's solidified treats and the sister organization's natural product beverages and smoothies.