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Below is an in-depth analysis and side-by-side comparison of Dairy Queen vs Lovin' Spoons including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $1,151,135 - $1,936,655 | $385,000 - $493,000 |
Franchise Fee | $45,000 | $25,000 |
Royalty Fee | 4% | 6% |
Advertising Fee | 5-6% | - |
Year Founded | 1940 | 2010 |
Year Franchised | 1944 | 2011 |
Term Of Agreement | Varies | - |
Term Of Agreement | Varies | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 376 hours Classroom Training: 32 hours Additional Training: At existing DQ store | In addition to intensive classroom instruction, you'll also get hands-on training in working stores to learn the Lovin' Spoons systems and operating procedures. |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | *Site review and selection *Demographics studies *Prototype construction plans and store design guidance. Operations Support Our detailed training will help you feel comfortable with managing your staff, financials and in-store technology, and our confidential comprehensive operations manual will be a useful day-to-day reference guide. Vendor Relationships We'll help you take advantage of our special relationships with equipment, food, paper goods and other key vendors and suppliers. Marketing Support From your frozen yogurt franchise Grand Opening celebration to ongoing promotional ideas and programs throughout the year, Lovin' Spoons features a proven marketing approach including detailed marketing manuals and strategies, social media campaigns, a custom web page for your store and access to our marketing experts. Online Franchise Resources Our user-friendly online franchise portal will provide you with easy access to branded materials, signage, updated manuals and more. You can also quickly communicate with Lovin' Spoons corporate leadership through contact forms and collaborate with other franchisees in an online forum. |
Marketing | Ad Templates National Media Regional Advertising Social media Email marketing Loyalty program/app | - |
Operations |
International franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 20 - 100 Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | Yes | - |
Frozen yogurt producer J.F. McCullough was trying different things with a formula for another solidified dairy item, originating from his conviction that dessert tasted better when it was delicate and served straight from the cooler, not solidified strong. With his formula culminated, McCullough and his child, Alex, persuaded one regarding their clients to hold a starting offer of the new delicate frozen yogurt, and more than 1,600 individuals appeared to attempt it. In light of that underlying achievement, the McCulloughs opened the primary Dairy Queen area in 1940 in Joliet, Illinois. The main stores sold just delicate serve frozen yogurt - in sundaes, bring home pints and quarts, and cones- - however throughout the years, an assortment of dessert treats were added to the menu, for example, banana parts and Dilly Bars. In the 1950s, some Dairy Queens started serving hot sustenance things. Today, stores framework wide have menus that incorporate franks, cheeseburgers and chicken tenders through Dairy Queen's Grill and Chill idea. The organization likewise offers a DQ Treat idea that offers both Dairy Queen's solidified treats and the sister organization's natural product beverages and smoothies.
When we began the journey that led to the founding of Lovin' Spoons, we were committed to a simple vision: provide the very best frozen yogurt and toppings available and pair them with a unique atmosphere that generates excitement. Prior to starting the company, we spent a year in yogurt shops across the country, equipping ourselves with the best practices that would ultimately become the foundation of our successful concept. With the groovy decade of the 1970′s near and dear to our heart, we knew this exciting era could be the natural inspiration for our unique and expressive brand and in-store experience. Our hometown of Savannah, GA, was a natural place to bring Lovin' Spoons to life, and the award-winning stores have been embraced by customers and the community beyond our wildest dreams. Unlike typical cookie cutter yogurt stores, our loyal guests have frequently noted that Lovin' Spoons stores truly have a soul. This is the ultimate compliment, and is a clear differentiator in the market. Our concept was built from the ground up to be a growing frozen yogurt franchise, and we are prepared to equip you with the tools and support you need to bring the Lovin' to your community. Join us as we look to expand the unique Lovin' Spoons frozen yogurt experience to customers across the country. We are eagerly seeking passionate and enthusiastic franchisees to join this groovy ride! Honorably discharged veterans receive $10,000 off of initial franchise fee of $25K.