Dairy Queen vs Wendy's Milk Bar Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Dairy Queen vs Wendy's Milk Bar including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Dairy Queen Franchise
Wendy's Milk Bar Franchise
Investment $1,151,135 - $1,936,655$100,000 - $210,000
Franchise Fee $45,000$25,000
Royalty Fee 4%-
Advertising Fee 5-6%-
Year Founded 19401979
Year Franchised 19440
Term Of Agreement Varies-
Term Of Agreement Varies-
Renewal Fee --


Business Experience Requirements
 
Dairy Queen Franchise
Wendy's Milk Bar Franchise
Experience
  • Industry experience
  • General business experience
    		• Wendys franchisees take a hands-on approach to their business yet they understand the importance of following procedure and working within the Wendys system. Our franchisees are friendly, outgoing and determined to succeed. They love making other people happy and they are always positive and enthusiastic. Our franchisees understand the importance of customer service and building strong community relations. They are strong team leaders and they relate well to their staff. In fact, we often talk about our franchisees as having pink blood � they live and breathe the Wendys brand; the outcome of which is almost always reflected in their success. If this sounds like you, then you�re already well on your way to meeting the needs of becoming a Wendys franchisee.

    Financing Options
     
    Dairy Queen Franchise
    Wendy's Milk Bar Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    Dairy Queen Franchise
    Wendy's Milk Bar Franchise
    Training On-The-Job Training: 376 hours Classroom Training: 32 hours Additional Training: At existing DQ store

    When you join the Wendys franchise, your first step will be to take part in our franchisee training program where you'll learn about the Wendys philosophy and business approach as well as how to operate your store. The training program includes: *Three weeks of in-store training with an accredited trainer (before your store opens its doors) *One week at our National Support Office where you'll learn about the retail and management skills which underpin Wendys success We also provide ongoing assistance with staff recruitment programs and staff training, including customer service training and other management service programs.
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet PlatformWendys Private Website is a key resource for our franchise family. It contains a wealth of information and tools designed to make your life easier. In addition to our confidential Product, Operational and Local Area Marketing manuals, the site contains valuable business tools such as Wendys business planning and promotional plans. It also incorporates important news, promotional briefs and links to order merchandise, posters and vouchers online. As a franchisee, you'll be given your own Wendys email address, enabling you to contact head office and to keep in touch with other franchisees.
    Marketing Ad Templates National Media Regional Advertising Social media Email marketing Loyalty program/appAs a national network, we have developed a strong brand position in an increasingly cluttered and competitive environment. Keeping Wendys at the forefront of customer minds is an essential part of our success. To do this, we work with leading advertising and communications agencies to implement compelling advertising and marketing campaigns � all designed to achieve excellent cut-through within our key target demographics.
    Operations International franchisees required to buy multiple units/master licenses

    Number of employees needed to run franchised unit: 20 - 100

    Absentee ownership of franchise is allowed.

    		-

    Expansion Plans
     
    Dairy Queen Franchise
    Wendy's Milk Bar Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion YesYes

    Company Overviews

    About Dairy Queen

    Frozen yogurt producer J.F. McCullough was trying different things with a formula for another solidified dairy item, originating from his conviction that dessert tasted better when it was delicate and served straight from the cooler, not solidified strong. With his formula culminated, McCullough and his child, Alex, persuaded one regarding their clients to hold a starting offer of the new delicate frozen yogurt, and more than 1,600 individuals appeared to attempt it. In light of that underlying achievement, the McCulloughs opened the primary Dairy Queen area in 1940 in Joliet, Illinois. The main stores sold just delicate serve frozen yogurt - in sundaes, bring home pints and quarts, and cones- - however throughout the years, an assortment of dessert treats were added to the menu, for example, banana parts and Dilly Bars. In the 1950s, some Dairy Queens started serving hot sustenance things. Today, stores framework wide have menus that incorporate franks, cheeseburgers and chicken tenders through Dairy Queen's Grill and Chill idea. The organization likewise offers a DQ Treat idea that offers both Dairy Queen's solidified treats and the sister organization's natural product beverages and smoothies.

    International Dairy Queen, Inc., (IDQ) has been creating “smiles and stories” for more than 70 years. Tracing its roots back to 1940, the company, is a leading quick service restaurant franchisor of delicious frozen treats and mouth-watering hot food items. The company is corporately based in Minneapolis, MN, is the parent company of American Dairy Queen Corporation, Orange Julius of America and Karmelkorn Shoppes Inc., which develops, licenses and services a system of more than 6,400 Dairy Queen® Orange Julius® and Karmelkorn® stores in the United States, Canada and over 25 other countries. All are part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway.

    The total investment necessary to begin operation of a single DQ Grill & Chill® franchise is $1,151,135-$1,936,655.
    This includes the $45,555 that must be paid to the franchisor or affiliate. In addition, if you enter into a multiple trade area reservation agreement, you will pay an initial franchise fee deposit determined by multiplying the number of restaurants you are granted the right to develop by $10,000.

    ""   "Entrepreneur

    #16 in Franchise 500 for 2020.
    #42 in Franchise 500 for 2021.






    About Wendy's Milk Bar

    Welcome to WendysWith more than three decades of franchise expertise and a product offering that's second to none, it's little wonder that Wendys is the leading brand of choice in the treats market in both Australia and New Zealand. By joining Wendys, you not only become part of a brand that is known and loved; you also become part of a franchise network that is backed by experience and proven systems that work. Everything we do is about empowering our franchisees to be the best they can be - masters of taste and masters of providing the most indulgent, fun, I HAVE to come back here again treat experience.
    The Mini
    The Mini is a compact store offering that offers the perfect entry point into the world of Wendys franchising. At an average of 10m2 - less than half that of our traditional store - what the Mini concept lacks in size, it more than makes up for in punch with a focus on our core product line-up of hot dogs, shakes and scoop ice cream. The flexible nature of the Mini ensures franchisees can be where the demand is. And, with the investment entry point from $100,000.00 + GST, it's not hard to see why the Mini is gaining significant interest - both with young investors as well as those looking to become multi-store owners.
    The Maxi
    The Maxi is the big scoop in the Wendys franchise system. With sale price from $200,000.00 - $ 210,000.00 + GST, the Maxi is a store in which franchisees can maximize their potential. The large-space format Maxi ranges from 20m2, enabling franchisees to carry the full Wendys product range including hot dogs, shakes,smoothies, cakes, soft serve and - of course - a veritable rainbow of scoop ice cream flavours.
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