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Below is an in-depth analysis and side-by-side comparison of Dairy Queen vs The Comfy Cow including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $1,151,135 - $1,936,655 | $259,499 - $422,260 |
Franchise Fee | $45,000 | $30,000 |
Royalty Fee | 4% | 5% |
Advertising Fee | 5-6% | 2% |
Year Founded | 1940 | - |
Year Franchised | 1944 | - |
Term Of Agreement | Varies | - |
Term Of Agreement | Varies | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 376 hours Classroom Training: 32 hours Additional Training: At existing DQ store | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | - |
Marketing | Ad Templates National Media Regional Advertising Social media Email marketing Loyalty program/app | - |
Operations |
International franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 20 - 100 Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Frozen yogurt producer J.F. McCullough was trying different things with a formula for another solidified dairy item, originating from his conviction that dessert tasted better when it was delicate and served straight from the cooler, not solidified strong. With his formula culminated, McCullough and his child, Alex, persuaded one regarding their clients to hold a starting offer of the new delicate frozen yogurt, and more than 1,600 individuals appeared to attempt it. In light of that underlying achievement, the McCulloughs opened the primary Dairy Queen area in 1940 in Joliet, Illinois. The main stores sold just delicate serve frozen yogurt - in sundaes, bring home pints and quarts, and cones- - however throughout the years, an assortment of dessert treats were added to the menu, for example, banana parts and Dilly Bars. In the 1950s, some Dairy Queens started serving hot sustenance things. Today, stores framework wide have menus that incorporate franks, cheeseburgers and chicken tenders through Dairy Queen's Grill and Chill idea. The organization likewise offers a DQ Treat idea that offers both Dairy Queen's solidified treats and the sister organization's natural product beverages and smoothies.
From its inception, Tim and Roy’s goal has always been to offer not only "the best ice cream on the planet,” but "the best ice cream experience.” They focused on producing a high quality, super-premium ice cream that would be served in a family friendly, fun, funky atmosphere. The decor of their 1,600 square foot first store included re-purposed tables, mismatched chairs and church pews, leather chairs, and lots and lots of whimsy. The feel was inherently comfy and communal. It was immediately hugely successful. The second Comfy Cow location opened at the Cardinal Towne development complex next to the University of Louisville’s downtown campus in August 2011. The third location, which included the renovation of an historic 120-year old Queen Victorian house, opened in the Clifton neighborhood of Louisville on Frankfort Avenue in October 2011. With each and every store, the feel is a bit different but they are all recognizably and inherently Comfy Cows. The one constant…the incredible quality of the ice cream! "We aspire to provide an atmosphere that’s comfy, warm, and inviting to be able to truly enjoy the best ice cream on the planet. This, combined with an understanding and respect of community, positions us as a ‘local’ company no matter the location.” - Tim Koons-McGee, Co-Founder. Franchising Opportunities After opening three successful stores, we want to open up this opportunity to individuals, groups, and our great customers who share our philosophies and have a passion to get involved with their communities. Here are some very good reasons to invest in The Comfy Cow franchise: Successful business model providing rare grass roots opportunity to be your own boss and have fun doing it! National recognition of the brand. We have won many awards and accolades. Strong training and operational support before and after a store opens. Support to select real estate, design and construct stores. Local store marketing guidance and ongoing operational support. Low cost to entry.