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Updated RecentlyDuke Sandwich Company vs Potbelly Sandwich Shop Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Duke Sandwich Company vs Potbelly Sandwich Shop including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $150,000 - $1,100,000 | $534,950 - $874,000 |
| Franchise Fee | $25,000 | $40,000 |
| Royalty Fee | 6% | 6% |
| Advertising Fee | - | Up to 4% |
| Year Founded | 1917 | 1977 |
| Year Franchised | 2004 | 2009 |
| Term Of Agreement | 5 years | - |
| Term Of Agreement | 5 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Potbelly is looking for "Potbelly People" to become franchisees. That means people that love working with a team, have solid business experience (not necessarily in restaurants), the financial qualifications, possess personal motivation and have been successful. Our franchise owner/operator model is a two person team. Whether a family partnership or a business partnership we are looking for an operating team that wants to be owners of the neighborhood sandwich shop within their community. | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/Yes |
| Start-up Costs | No/Yes | -/Yes |
| Equipment | No/Yes | -/Yes |
| Inventory | No/Yes | -/Yes |
| Receivables | No/Yes | -/Yes |
| Payroll | No/Yes | -/Yes |
Training & Support |
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| Training | - | All new franchisees participate in a 10-12 week training program. This consists of real life experience in one of our company-owned training shops. In addition, we will train your key holding employees for 6 weeks at one of our company-owned training shops. Once completed, franchisees receive regular updates to their training along with our company-owned stores, including regular on site reviews. On-The-Job Training: 355 hours Classroom Training: 80 hours |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Regional advertising | Ad Templates Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
Franchise can be run from home.
Number of employees needed to run franchised unit: 8 - 8
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | No | Yes |
Company Overviews
About Duke Sandwich Company
The goodness and tradition of Duke Sandwich Co. can be traced back to
Eugenia Duke preparing sandwiches for World War I soldiers - delectably
simple spreads that reminded the doughboys of a taste of home. New
flavors and new traditions are being born every day at Duke Sandwich
Co., yet they’re driven by the same integrity and passion that propelled
the company forward a century ago. Now to celebrate our 100 year
anniversary we introduce a new brand and soon new menu items to follow.
Don't worry your favorites are not going anywhere! Now this family-owned and operated company is sharing its original recipes and time-tested business system-offering franchise opportunities exclusively in South Carolina, North Carolina, Georgia and Tennessee.