Roy Rogers vs Chester's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Roy Rogers vs Chester's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Roy Rogers Franchise
Chester's Franchise
Investment $767,250 - $1,580,950$12,385 - $277,313
Franchise Fee $30,000$3,500
Royalty Fee 5%-
Advertising Fee 3%-
Year Founded 19681952
Year Franchised 20032004
Term Of Agreement -10 years
Term Of Agreement -10 years
Renewal Fee --


Business Experience Requirements
 
Roy Rogers Franchise
Chester's Franchise
Experience -
  • General business experience
    		•

    Financing Options
     
    Roy Rogers Franchise
    Chester's Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/Yes
    Start-up Costs No/YesNo/Yes
    Equipment No/YesNo/Yes
    Inventory No/YesNo/No
    Receivables No/YesNo/No
    Payroll No/YesNo/No

    Training & Support
     
    Roy Rogers Franchise
    Chester's Franchise
    Training On-The-Job Training: 25 hours Classroom Training: 25 hours On-The-Job Training: 30 hours Classroom Training: 3 hours Ongoing training as required
    Support Purchasing Co-ops Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app Ad Templates Social media
    Operations - International franchisees required to buy multiple units/master licenses

    Number of employees needed to run franchised unit: 8

    Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators)

    Expansion Plans
     
    Roy Rogers Franchise
    Chester's Franchise
    US Expansion YesYes
    Canada Expansion NoNo
    International Expansion NoYes

    Company Overviews

    About Roy Rogers

    Roy Rogers' restaurants provide a wide variety of appealing, prepared-to-order foods with quality and freshness that set a new standard in the quick service segment. For over 35 years Roy Rogers has been offering the 'Big Three' - hamburgers, chicken and roast beef. Our "Choose any side" option includes French fries, baked and mashed potatoes, fresh fruit cup, cole slaw, baked apples, tossed salad or baked beans. Our signature Fixin's Bar enables guests to dress their sandwich the way they like it without the need for a special order. Our signature freshness is made possible through our unwillingness to compromise on ingredients or technique...a difference our guests notice. There is no single factor that accounts for the powerful appeal of the Roy Rogers concept. Rather, it's a combination of many strategic, operational and promotional elements - all focused on the common goal of operational efficiency and total guest satisfaction that makes Roy Rogers so appealing as a restaurant and as a business opportunity.

    WHY ROYS?: Widespread Appeal

    At Roy Rogers Restaurants, there's something for everyone, as evident by the diversity of our guests. On any given day, Roy Rogers widespread appeal will see executives stopping in for a delicious breakfast or business lunch, friends meeting for a midday meal, families with young children, or senior citizens enjoying an evening out.

    Fresh, Prepared-to-Order Products

    Inviting, Comfortable Decor

    Roy Rogers wants its guests to feel right at home. The informal Western decor of our restaurants is just right for family and casual dining, and personal attention and cleanliness are paramount among the high standards we set for our managers and associates.



    "Entrepreneur
    #330 in Franchise 500 for 2020.


       




    About Chester's

    Chester’s serves Great Tasting Fresh Fried Chicken that’s cooked to perfection, with a unique taste and style. Our secret is a family recipe and process that’s been successful for over 40 years. Chester’s brings you delicious fried chicken, tempting tenders, sandwiches, wraps, salads, breakfast items and more. And that’s not all we’re known for! Our chicken is complimented by our signature Potato Wedges, Chester’s Original Sauce and delicious biscuits and sides. We offer a great deal of flexibility in the placement of Chester’s including restaurant-in-store (convenience stores, truck stops, supermarkets), co-branded with other national brands, malls and food-courts, and in-line shopping center locations. And there is variety in our menu formats, including take-out only, take-out and dine-in. We can tailor the restaurant to meet your needs and to properly position Chester’s in your market.

    "Entrepreneur

    #180 in Franchise 500 for 2020.
    #112 in Franchise 500 for 2021.