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Below is an in-depth analysis and side-by-side comparison of Roy Rogers vs Original Joe's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $767,250 - $1,580,950 | $950,000 |
Franchise Fee | $30,000 | $39,000 |
Royalty Fee | 5% | 5% |
Advertising Fee | 3% | 2% |
Year Founded | 1968 | 1998 |
Year Franchised | 2003 | 0 |
Term Of Agreement | - | 10 years |
Term Of Agreement | - | 10 years |
Renewal Fee | - | 50% of then curr. Fran. fee |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 25 hours Classroom Training: 25 hours | 30 days at corporate office and up to 14 days onsite at franchise location |
Support | Purchasing Co-ops Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software | - |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations | - | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
Roy Rogers' restaurants provide a wide variety of appealing, prepared-to-order foods with quality and freshness that set a new standard in the quick service segment. For over 35 years Roy Rogers has been offering the 'Big Three' - hamburgers, chicken and roast beef. Our "Choose any side" option includes French fries, baked and mashed potatoes, fresh fruit cup, cole slaw, baked apples, tossed salad or baked beans. Our signature Fixin's Bar enables guests to dress their sandwich the way they like it without the need for a special order. Our signature freshness is made possible through our unwillingness to compromise on ingredients or technique...a difference our guests notice. There is no single factor that accounts for the powerful appeal of the Roy Rogers concept. Rather, it's a combination of many strategic, operational and promotional elements - all focused on the common goal of operational efficiency and total guest satisfaction that makes Roy Rogers so appealing as a restaurant and as a business opportunity.
WHY ROYS?: Widespread Appeal
At Roy Rogers Restaurants, there's something for everyone, as evident by the diversity of our guests. On any given day, Roy Rogers widespread appeal will see executives stopping in for a delicious breakfast or business lunch, friends meeting for a midday meal, families with young children, or senior citizens enjoying an evening out.
Fresh, Prepared-to-Order Products
Inviting, Comfortable Decor
Original Joe's is about delicious, generous portions of real food. Quality beers on tap. Down-to-earth service and an easy-going atmosphere. It's immediately comfortable, but definitely not run-of-the-mill. A place you can meet business associates for an enjoyable lunch, or old friends for a casual night out. The Original Joe's concept was created in 1997 and has grown into a strong brand that supports several locations, each one with its own distinctive characteristics. Essentially, the Original Joe's franchise is about moving beyond both the typically bland chain restaurant atmosphere and the hipper-than-thou upscale casual dining attitude. And this convivial, round-the-way feel is exactly what the Joe's target customer group is demanding. As a concept with exceptional growth potential, Original Joe's features an uncomplicated franchise model, simple guidelines and standards, and proven profitability. Currently, the Original Joe's Franchise Group is offering like-minded, forward-looking entrepreneurs the opportunity to launch additional Original Joe's locations. So if you want to be a part of a family, not another cookie-cutter organization, give FranWorks a call. Ask for Paul.