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Below is an in-depth analysis and side-by-side comparison of Cianci European Eatery vs Potbelly Sandwich Shop including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $356,000 - $508,000 | $534,950 - $874,000 |
Franchise Fee | $25,000 | $40,000 |
Royalty Fee | 5% | 6% |
Advertising Fee | - | Up to 4% |
Year Founded | 1998 | 1977 |
Year Franchised | 2005 | 2009 |
Term Of Agreement | 20 years | - |
Term Of Agreement | 20 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | Potbelly is looking for "Potbelly People" to become franchisees. That means people that love working with a team, have solid business experience (not necessarily in restaurants), the financial qualifications, possess personal motivation and have been successful. Our franchise owner/operator model is a two person team. Whether a family partnership or a business partnership we are looking for an operating team that wants to be owners of the neighborhood sandwich shop within their community. | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/Yes |
Start-up Costs | No/Yes | -/Yes |
Equipment | No/Yes | -/Yes |
Inventory | No/Yes | -/Yes |
Receivables | No/No | -/Yes |
Payroll | No/No | -/Yes |
Training & Support |
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Training | - | All new franchisees participate in a 10-12 week training program. This consists of real life experience in one of our company-owned training shops. In addition, we will train your key holding employees for 6 weeks at one of our company-owned training shops. Once completed, franchisees receive regular updates to their training along with our company-owned stores, including regular on site reviews. On-The-Job Training: 355 hours Classroom Training: 80 hours |
Support | Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op advertising, Ad slicks | Ad Templates Social media SEO Website development Email marketing Loyalty program/app |
Operations |
Number of employees needed to run franchised unit: 15 - 15
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | No | Yes |
Delectable cuisine born in the bustling, bistros of Europe. A palate nurtured in the healthy eateries of a burgeoning American marketplace. This is the inspiration for Cianci European Eatery. Created by founder Laura Cianci, and opened in 1998, the European Eatery offers customers the unique combination of a sumptuous healthy menu, with the warm and inviting feel of a European bistro. It will offer you one of the most exciting and successful new concepts in the world of franchising today. Cianci European Eatery is a proven concept, with unlimited potential. It will give you the opportunity to build a successful business with a time investment of just 10 hours per day while capturing a profitable niche in a rapidly growing marketplace. We're currently opening new, untapped markets, exclusive territories and great opportunities for the right franchise partners. Don't miss this opportunity to get a taste of a healthy bottom line. Your success is our number one priority. That's why we stand poised to provide you with the systems and resources you'll need to grow a successful operation. We have assembled a top team of experts in operations, training, marketing and development. From the day you begin working with Cianci, through development, grand opening and growth, we'll be there to support your needs and growth.