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Below is an in-depth analysis and side-by-side comparison of Learning Express vs Gymboree including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $25,825 - $364,150 | $81,143 - $267,593 |
Franchise Fee | $25,000 - $35,000 | $45,000 |
Royalty Fee | 5% | 6% |
Advertising Fee | - | - |
Year Founded | 1987 | 1976 |
Year Franchised | 1987 | 1978 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | 10% of then current fran. fee | - |
Business Experience Requirements |
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Experience | ||
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/No |
Start-up Costs | No/Yes | No/No |
Equipment | No/Yes | No/No |
Inventory | No/Yes | No/No |
Receivables | No/Yes | No/No |
Payroll | No/Yes | No/No |
Training & Support |
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Training | On-The-Job Training: 30 hours Classroom Training: 30 hours Additional Training: At toy fair, annual convention | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures ield Operations Site Selection Proprietary Software Franchisee Intranet Platform | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
Marketing | Co-op Advertising Ad Templates Social media SEO Website development Email marketing Loyalty program/app | Co-op advertising, Ad slicks, National media, Regional advertising |
Operations |
10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 - 12
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
International franchisees required to buy multiple units/master licenses; 44% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 4
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | No |
International Expansion | Yes | Yes |
Learning Should be FUN
Learning Express Inc., is a specialty toy store franchise, with more than 100 locations across the country. As the leader of the specialty toy and children's gift category, Learning Express Inc. provides a fun and friendly shopping environment, with a knowledgeable sales staff that provides expert advice to parents looking for that perfect toy.
At Learning Express Inc., we pride ourselves on the quality and uniqueness of our toy selection. We carefully select each product to ensure shelves are stocked with unique and innovative products that encourage learning through play, including games and puzzles, developmental toys, arts and crafts kits, science and nature products, construction toys, books, dolls, plush and other unique items exclusive to Learning Express Inc. and specialty toy retailers.
San Francisco mother Joan Barnes created the Gymboree Play and Music Program in 1976 when she couldn't find a safe place for new parents and children to play and exercise together. There are now locations across the United States and throughout the world.
Gymboree Play and Music centers offer different classes each week for children ranging from newborn through 4 years old. Classes are designed to stimulate the senses and encourage children's development.