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Below is an in-depth analysis and side-by-side comparison of Learning Express vs GameTruck including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $25,825 - $364,150 | $156,599 - $322,734 |
Franchise Fee | $25,000 - $35,000 | $12,500 - $89,500 |
Royalty Fee | 5% | 7% |
Advertising Fee | - | - |
Year Founded | 1987 | - |
Year Franchised | 1987 | - |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | 10% of then current fran. fee | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 30 hours Classroom Training: 30 hours Additional Training: At toy fair, annual convention | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures ield Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
Marketing | Co-op Advertising Ad Templates Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 - 12
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Learning Should be FUN
Learning Express Inc., is a specialty toy store franchise, with more than 100 locations across the country. As the leader of the specialty toy and children's gift category, Learning Express Inc. provides a fun and friendly shopping environment, with a knowledgeable sales staff that provides expert advice to parents looking for that perfect toy.
At Learning Express Inc., we pride ourselves on the quality and uniqueness of our toy selection. We carefully select each product to ensure shelves are stocked with unique and innovative products that encourage learning through play, including games and puzzles, developmental toys, arts and crafts kits, science and nature products, construction toys, books, dolls, plush and other unique items exclusive to Learning Express Inc. and specialty toy retailers.
With the most years operating, GameTruck distinguishes efficiently running and growing your business from the excitement of the party. Our proprietary scheduling and reporting system and dynamic knowledge-base provides the tools and information to manage your business intelligently. The franchising organization and active network of owner/operators work together to develop programs and partnerships that have improved performance and are driving revenue beyond the weekend birthday party. Learn about the advantages that come with a GameTruck franchise by talking to a GameTruck representative.