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Updated RecentlyAtlantic City Sub Shops vs Potbelly Sandwich Shop Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Atlantic City Sub Shops vs Potbelly Sandwich Shop including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $100,000 - $275,000 | $534,950 - $874,000 |
| Franchise Fee | $15,000 | $40,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | - | Up to 4% |
| Year Founded | 1986 | 1977 |
| Year Franchised | 1995 | 2009 |
| Term Of Agreement | 3 years | - |
| Term Of Agreement | 3 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | Potbelly is looking for "Potbelly People" to become franchisees. That means people that love working with a team, have solid business experience (not necessarily in restaurants), the financial qualifications, possess personal motivation and have been successful. Our franchise owner/operator model is a two person team. Whether a family partnership or a business partnership we are looking for an operating team that wants to be owners of the neighborhood sandwich shop within their community. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/Yes |
| Start-up Costs | No/No | -/Yes |
| Equipment | No/No | -/Yes |
| Inventory | No/No | -/Yes |
| Receivables | No/No | -/Yes |
| Payroll | No/No | -/Yes |
Training & Support |
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| Training | Available at headquarters, Available at franchisee's location | All new franchisees participate in a 10-12 week training program. This consists of real life experience in one of our company-owned training shops. In addition, we will train your key holding employees for 6 weeks at one of our company-owned training shops. Once completed, franchisees receive regular updates to their training along with our company-owned stores, including regular on site reviews. On-The-Job Training: 355 hours Classroom Training: 80 hours |
| Support | Grand opening, Internet, Field operations/evaluations | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Ad slicks | Ad Templates Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
0% of all franchisees own more than one unit Number of employees needed to run franchised unit: 13 - 15
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | No | Yes |
Company Overviews
About Atlantic City Sub Shops
Brett Perlman, Scott Perlman and Santo Formica founded Atlantic City Sub Shops in 1986, opening their first store in Egg Harbor Township, New Jersey, just west of the shoreline destination. From that location, the partners began serving submarine sandwiches for customers who would eat in, take out or order delivery.
The company overnights sandwiches made in the Egg Harbor store to customers who don't have an Atlantic City Sub Shop location near them.