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Below is an in-depth analysis and side-by-side comparison of Mr. Goodburger's vs Moe's Southwest Grill including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $155,000 - $210,000 | $457,400 - $911,500 |
Franchise Fee | $25,000 | $30,000 |
Royalty Fee | 6-8% | 5% |
Advertising Fee | - | 2% |
Year Founded | 2001 | 2000 |
Year Franchised | 2003 | 2001 |
Term Of Agreement | 5 years | 20 years |
Term Of Agreement | 5 years | 20 years |
Renewal Fee | - | Then-current franchise fee |
Business Experience Requirements |
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Experience | ||
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/Yes |
Start-up Costs | No/No | No/Yes |
Equipment | No/No | No/Yes |
Inventory | No/No | No/Yes |
Receivables | No/No | No/Yes |
Payroll | No/No | No/Yes |
Training & Support |
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Training | Internet refresher courses | On-The-Job Training 125 hours Classroom Training: 22.6 hours |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Ad slicks, National media, Regional advertising | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations | - |
65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 15 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | Yes | Yes |
The business built on creating healthy, animal-free fast food went belly up. See Wink's Cheeseburger Factory.