Mr. Goodburger's vs Moe's Southwest Grill Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Mr. Goodburger's vs Moe's Southwest Grill including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Mr. Goodburger's Franchise
Moe's Southwest Grill Franchise
Investment $155,000 - $210,000$457,400 - $911,500
Franchise Fee $25,000$30,000
Royalty Fee 6-8%5%
Advertising Fee -2%
Year Founded 20012000
Year Franchised 20032001
Term Of Agreement 5 years20 years
Term Of Agreement 5 years20 years
Renewal Fee -Then-current franchise fee


Business Experience Requirements

 
Mr. Goodburger's Franchise
Moe's Southwest Grill Franchise
Experience
  • Industry experience
  • General business experience
  • (industry and general business experience are recommended)

  • Industry experience
  • General business experience
  • Marketing skills
  • Excellent attention to detail

  • Financing Options

     
    Mr. Goodburger's Franchise
    Moe's Southwest Grill Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/NoNo/Yes
    Start-up Costs No/NoNo/Yes
    Equipment No/NoNo/Yes
    Inventory No/NoNo/Yes
    Receivables No/NoNo/Yes
    Payroll No/NoNo/Yes

    Training & Support

     
    Mr. Goodburger's Franchise
    Moe's Southwest Grill Franchise
    Training Internet refresher courses On-The-Job Training 125 hours Classroom Training: 22.6 hours
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperativesPurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
    Marketing Ad slicks, National media, Regional advertising Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
    Operations - 65% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 15

    Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)


    Expansion Plans

     
    Mr. Goodburger's Franchise
    Moe's Southwest Grill Franchise
    US Expansion YesYes
    Canada Expansion NoNo
    International Expansion YesYes

    Company Overviews

    About Mr. Goodburger's

    The business built on creating healthy, animal-free fast food went belly up. See Wink's Cheeseburger Factory.

    About Moe's Southwest Grill

    In December of 2000 in Atlanta, Ga. a handful of local entrepreneurs created Moe's Southwest Grill in the spirit of not-taking-yourself-too-seriously with menu names like the Homewrecker burrito, Closetalker salad and the Billy Barou nachos as well as a store design that includes abstract artwork with tongue-in-cheek sayings. Maybe it's the personal experience that keeps people coming back for more. Maybe it's the huge selection of customizable Southwest favorites. Or maybe it's the laid-back vibe and signature "Welcome to Moe's" greeting our customers hear each time they walk through the door. Regardless of the reason behind the popularity of the brand, it works - and now, after being purchased by FOCUS Brands, Inc., in August 2007, Moe's has more than 370 locations across the country with plans to grow domestically and internationally. As a testament to the wild popularity of the brand, Moe's was named the #1 fast-casual chain based on change in system-wide sales by QSR magazine and the #2 fast-casual chain under 300 units in 2006. When you join the Moe's franchisee family, you'll be working with passionate, experienced professionals who have extensive brand-building, development and operational experience in all functions of the foodservice industry. We're dedicated to the success of your franchise, and are committed to providing you with world-class support and service based on respect and trust.
    Join Moe's-- owning your own restaurant doesn't have to just be a dream.
    Veteran Incentives  $10,000 off franchise fee

    "Entrepreneur
    #362 in Franchise 500 for 2020.
    #191 in Franchise 500 for 2021
    .