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Updated RecentlyStreet Corner vs RaceTrac Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Street Corner vs RaceTrac including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $122,300 - $657,300 | $1,000,000 - $1,400,000 |
| Franchise Fee | $30,000 | $25,000 |
| Royalty Fee | 5% | 3.5% |
| Advertising Fee | $899/year | 1.5% |
| Year Founded | 1988 | 1934 |
| Year Franchised | 1995 | 1934 |
| Term Of Agreement | 7-10 years | 10 years |
| Term Of Agreement | 7-10 years | 10 years |
| Renewal Fee | $5K | - |
Business Experience Requirements |
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| Experience | - | The company is seeking qualified candidates to bring their talents to its growing brand. RaceTrac franchisees should have strategic agility, business acumen, integrity and the ability to build an effective team. Ideal candidates will possess a desire to join a hands-on business opportunity where franchisees are actively involved in the day-to-day operations. Finally, potential franchisees should have a net worth of at least $700,000 and liquidity of at least $350,000. Candidates who meet these preliminary qualifications will be required to make an initial investment ranging from approximately $1 million to $1.4 million. Figures vary depending on the size of the store, store location, and equipment costs. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | As a franchisee, RaceTrac will provide you with all of the tools necessary to run a RaceTrac store, including a comprehensive training program and our proven experience in marketing, operations and merchandising. RaceTrac’s training team will provide new franchisees an extensive training program that consists of classroom and in-store instruction. Our comprehensive training will teach you how to deliver great service to guests who come to your modern, convenient store for quality food offers and wide product selection. |
| Support | At the Street Corner corporate offices, the staff provides rigorous training and support programs and assists franchisees with every aspect of store merchandising and operation. Programs include assistance with site selection, lease negotiation, and initial training and continuous guidance in promotion, purchasing, bookkeeping, inventory control, stocking and display. Assistance in site identification & store design Initial training in operations, merchandising and customer service Ongoing operational and promotional support and consultation Ongoing development of new procedures, products and sourcing Systemwide communications | The RaceTrac operations team will begin supporting you immediately. The local regional team will support the franchisee with their intimate knowledge of Central Florida and business operations. This regional support includes a direct relationship with one of our dedicated Operations Supervisors. RaceTrac will also provide the franchisee with store opening support to assist with re-opening activities and make sure they get off to a great start as a RaceTrac franchisee. |
| Marketing | Ad slicks, National media, Regional advertising | - |
| Operations |
20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Street Corner
McColla Enterprises is currently seeking qualified franchisees to create and operate their own Street Corner stores, taking advantage of one of today's fastest growing retailing opportunities. Advantages include:
High-traffic locations
Low labor requirements
Captive customer base
Year-round sales continuity
Popular consumer products and brands
Customizable selection
Flexible store design
Lively, eye-catching graphics
Timely sales reporting
About Street Corner
The Street Corner concept fills a real need -- for shoppers ,mall employees, office employees, etc. Street Corner offers them a place to buy those items that can't be found anywhere else in their venue. As well as a welcome spot to just take a break ... from the shopping or the job. The Street Corner store is where people can pop in for a soft drink or bag of chips, get a pack of cigarettes or buy a needed drug store item. And maybe find a novelty gift item for the kids.
Our franchisees find that the high traffic location and open store design attract mall shoppers who just need some directions to a certain store ... and who often buy something while they're there. Some stores even have a news channel running continuously to a TV set to attract passers-by. Street Corner convenience stores are available for malls and most populated high traffic areas. We are currently seeking qualified investors to create and operate Street Corner In-line and Kiosk stores to fill the nationwide demand.
The initial investment necessary to begin operation of a Street Corner
Franchised Business under a franchise agreement ranges from $122,300 to
$545,100 for an Express and from $286,000 to $657,300 for an Urban
Market. This includes $38,399 to $46,899 that must be paid to the
franchisor or its affiliates.
About RaceTrac
Headquartered in Atlanta, Georgia, family-owned RaceTrac has been serving guests since 1934 and now operates over 500 convenience store locations in Georgia, Florida, Louisiana and Texas. While operating under its mission of making people’s lives simpler and more enjoyable, many RaceTrac stores feature Swirl World frozen desserts, an expanded coffee bar, seating areas and free Wi-Fi. The company has been named a top workplace across the four states in which it operates, and has been recognized on Forbes list of largest private companies every year since 1998. In 2014,
Convenience StoreDecisions named RaceTrac as its “Chain of the Year.” RaceTrac willexpand into Tennessee beginning in 2019.