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Updated RecentlyMicrotel Inns & Suites vs Super 8 Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Microtel Inns & Suites vs Super 8 including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $5,709,119 - $6,799,356 | $233,200 - $4,834,492 |
| Franchise Fee | $43,000 | $25,000 - $28,000 |
| Royalty Fee | 6% | 5.5% |
| Advertising Fee | 2% | 3% |
| Year Founded | 1987 | 1974 |
| Year Franchised | 1988 | 1976 |
| Term Of Agreement | 20 years | 20 years |
| Term Of Agreement | 20 years | 20 years |
| Renewal Fee | 50% of current franchise fee | - |
Business Experience Requirements |
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| Experience | Developer, owner, or real estate group with hospitality experience, credit and financial approval, and acceptable background check. | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | Yes/No |
| Start-up Costs | No/No | Yes/No |
| Equipment | No/Yes | No/Yes |
| Inventory | No/Yes | Yes/Yes |
| Receivables | No/Yes | No/No |
| Payroll | No/Yes | No/No |
Training & Support |
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| Training | - | A comprehensive suite of learning opportunities designed to help you run your business. Our hands-on curriculum includes: General Manager Orientation: Our GM orientation (Strategic Training for Exceptional Performance - S.T.E.P.) is a 5 day program which focuses on the brand tools and resources designed to optimize your business’s performance. We provide year round training to all owners and will tailor your training for your needs. On-The-Job Training: 3-4 days Classroom Training: 4 days Additional Training: Regional workshops; customized property training |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Co-op Advertising National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 - 20
Absentee ownership of franchise is allowed. |
International franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | No |
| International Expansion | Yes | Yes |
Company Overviews
About Microtel Inns & Suites
BRILLIANTLY SIMPLE
Microtel by Wyndham® is a fast-growing, all-new construction hotel franchise brand in the Philippines and the U.S. Microtel by Wyndham’s proven track record of successful development, strong operating performance, and sustainable growth in the limited-service segment are what set it apart from the competition. With 300+ properties open and under construction worldwide, Microtel by Wyndham® is well positioned for continued growth.At Microtel Inn and Suites by Wyndham, we are really dedicated as per the general inclination of our visitors and ensuring you have the most ideal experience. That is the reason we are pleased to be perceived as an industry pioneer in visitor fulfillment, positioning "Most elevated in Guest Satisfaction Among Economy/Budget Hotel Chains, 14 out of 15 Years" by the J.D. Control 2016 Hotel Guest Satisfaction Study.
Years of hotel management experience and innovative planning went into the development of the Microtel concept. Simply put, it involves offering the traveling public high quality product and service at value rates while keeping operating and development costs to a minimum. All Microtels are 100% new construction, thus assuring consistent expectation and experience.Microtel® by Wyndham is an award-winning chain of more than 340 economy hotels located throughout North America, Mexico and the Philippines. Offering free cable TV and mattresses approved by the American Chiropractic Association, Microtel's MicroSaver rooms start as low as $35 per night and have queen size beds and built-in furniture.
#302 in Franchise 500 for 2020.
About Super 8
Super 8's name is derived from its unique room rate- - $8.88 every night- - when the principal area opened in 1974 in Aberdeen, South Dakota.
Super 8 Worldwide® is the world's biggest economy lodging chain with more than 2,200 properties in the U.S., Canada, and China. Super 8 has as of late propelled a brand invigorate with another logo and a crisp, new inside and outside outline program. Visitors can rely on upon each Super 8 to convey: complimentary SuperStart® breakfast, free fast web get to, updated shower conveniences, free in-room espresso, kids under 17 remain free, and free premium link or satellite TV.
The total investment necessary to begin operation of a Super 8
franchise for a 65 room new construction facility ranges from $3,672,673
to $4,834,492.
The total investment necessary to begin operation of a Super 8
franchise for a 100 room conversion facility ranges from
$233,200 to $2,181,300.
Land acquisition costs are not included in these ranges.
The above amounts include a range of $33,600 to $62,925 that must be paid
to the franchisor or an affiliate.
Founded in 1974, Super 8 Motels has been franchising since 1976
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#70 in Canada's Top franchises.
#106 in Franchise 500 for 2020.
#179 in Franchise 500 for 2020.