Auntie Anne's Hand-Rolled Soft Pretzels vs Ben's Soft Pretzels Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Auntie Anne's Hand-Rolled Soft Pretzels vs Ben's Soft Pretzels including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$98,350 - $445,000 | $107,200 - $339,500 |
Franchise Fee |
$30,000 | $30,000 |
Royalty Fee |
7% | 6% |
Advertising Fee |
1% | 1.5% |
Year Founded |
1988 | 2008 |
Year Franchised |
1989 | 2013 |
Term Of Agreement |
5 years | - |
Term Of Agreement |
5 years | - |
Renewal Fee |
- | - |
Business Experience Requirements |
Experience |
General business experience | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
No/Yes | -/Yes |
Start-up Costs |
No/Yes | -/Yes |
Equipment |
No/Yes | -/Yes |
Inventory |
No/Yes | -/Yes |
Receivables |
No/Yes | -/Yes |
Payroll |
No/Yes | -/Yes |
Training & Support |
Training |
On-The-Job Training: 32 hours
Classroom Training: 40-64 hours
| As a Franchise Partner, you will receive many different forms of hands-on training. We focus on teaching you how to run your business, as well as, how to make our legendary Ben's Soft Pretzel products. We are here to help you every step of the way.
* 101 Training (3-Days at Ben's Soft Pretzels University): We walk you through all of the important aspects of starting and managing a successful business.
* Reality Training (5-Days at Ben's Soft Pretzels University). In this training we show you everything you need to know about making our delicious pretzel products.
* In-Store Training (6-Days). We send a Pretzel Professor to your bakery for 6 days when you open your store to help train your staff in the art of perfect pretzel making.
* On-Going Training. We offer multiple training opportunities throughout the year for both Franchise Partners and Bakery Managers. We also offer monthly Franchise Partners conference calls, an online forum, and weekly newsletter to keep you up-to-date with the latest happenings surrounding our business. |
Support |
Newsletter
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform | Purchasing Co-ops
Newsletter
Meetings/Conventions
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
|
Marketing |
Ad Templates
National Media
Social media
SEO
Website development
Email marketing
Loyalty program/app | Here at Ben's Soft Pretzels we are fortunate to have a brand that customers L-O-V-E. Our easy-to-follow marketing programs allow franchise partners to focus their marketing efforts locally. We assist you in turning customers into raving pretzel-loving fans.
From announcing the opening of your bakery, to planning your Grand Opening, to growing your brand online, we help our franchise partners every step of the way.
We come along side you to create a finely-tuned marketing plan to connect with customers, influencers and community leaders near your bakery.
Throughout the year we offer ongoing marketing training to keep up to speed with the most effective marketing tools and tactics. |
Operations |
53.9% of all franchisees own more than one unit Number of employees needed to run franchised unit: 9 - 12
Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators)
| - |
Expansion Plans |
US Expansion |
Yes | Yes |
Canada Expansion |
No | - |
International Expansion |
Yes | Yes |
Company Overviews
About Auntie Anne's Hand-Rolled Soft Pretzels
Anne Beiler had been baking most of her life, but it wasn't until she began managing a concession stand at a farmer's market in Maryland that she thought about starting a business. The stand served pizzas, pretzels, chips and candy, with the pretzels outselling everything else. Beiler stopped selling pizza and began hand-rolling pretzels in front of her customers, making the snack even more popular. Eventually, Beiler bought her own stand, naming it Auntie Anne's, and, soon two of her brothers were operating Auntie Anne's booths of their own. Today, Auntie Anne's locations serve a variety of pretzels, dipping sauces and drinks.
Join us in putting the hand-rolled deliciousness of Auntie Anne’s®
soft pretzels into more people’s hands. We are looking for franchise
owners to extend our reach into street side locations, tourist
locations, colleges, and more. Our guests savor Auntie Anne’s®
pretzels’ unique flavor profile. You’ll value the strong financials,
culture that promotes community involvement, and opportunities afforded
you by our impressive global footprint. The future is looking bright for
our franchise owners. Get in on the goodness now.
As we rise, you shine.
Auntie Anne's®
is looking for people with a passion for business, matched by their
desire to deliver the highest-quality customer service and hospitality.
Candidates should have:Business Experience
(Restaurant Experience Preferred)
$100K+ Liquid Capital
$300K Net Worth
People Skills
Connected to the Community
Stores can be found in shopping centers, airports and train stations across the United States and Worldwide.
The total investment necessary to begin operation of an Auntie Anne's®
franchise ranges from $156,350 to $445,000. This includes $30,000 to
$30,400 that must be paid to the franchisor or their affiliates.
The
total investment necessary to begin operation of a Shop within a
temporary stand in a farmers’ market, a concession trailer, or a food
truck (a “Concession Shop”) is $98,350 to $253,000. This includes
$10,000 to $10,400 that must be paid to the franchisor or their
affiliates.
Veteran Incentives $10,000 off franchise fee
#400 in Franchise 500 for 2020.
About Ben's Soft Pretzels
Ben's Soft Pretzels is an Amish-roused Pretzel Bakery serving amazing, additive free, hot pretzels and other pretzel items at an incredible esteem. Cushy, a dissolve in-your-mouth taste, and regularly delighted in with a wide exhibit of gourmet plunging sauces, Ben's Soft Pretzels are very nearly 2x the measure of different pretzels and highlight imported salt from Germany. Supported by the Perfect Pretzel Promise, on the off chance that you are not 100% content with your item bring back the uneaten bit and we will re-make it. We will do this until you are 100% cheerful! For franchisee applicants, Ben's Soft Pretzels is quickly extending in prime markets all through the US. Being a piece of the Ben's Soft Pretzels family permits people to wind up entrepreneurs with a demonstrated framework and scrumptious item that is sought after. What's more, Ben's Soft Pretzels offers solid brand mindfulness, hands-on preparing, and many levels of progressing backing for establishment proprietors. Land is accessible at this point. Ben's Soft Pretzels has deliberately adjusted to various landowners to give moment store accessibility.
Looking to turn dough into dough? Come roll with us! Franchising
opportunities are available.
Ben’s Soft Pretzels has more than 115+
locations across the US and we are growing rapidly! Have a pretzel day!
Veteran Incentives 50% off franchise fee