Auntie Anne's Hand-Rolled Soft Pretzels vs Ben's Soft Pretzels Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Auntie Anne's Hand-Rolled Soft Pretzels vs Ben's Soft Pretzels including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Auntie Anne's Hand-Rolled Soft Pretzels Franchise
Ben's Soft Pretzels Franchise
Investment $98,350 - $445,000$107,200 - $339,500
Franchise Fee $30,000$30,000
Royalty Fee 7%6%
Advertising Fee 1%1.5%
Year Founded 19882008
Year Franchised 19892013
Term Of Agreement 5 years-
Term Of Agreement 5 years-
Renewal Fee --


Business Experience Requirements

 
Auntie Anne's Hand-Rolled Soft Pretzels Franchise
Ben's Soft Pretzels Franchise
Experience
  • General business experience
  • -

    Financing Options

     
    Auntie Anne's Hand-Rolled Soft Pretzels Franchise
    Ben's Soft Pretzels Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/Yes
    Start-up Costs No/Yes-/Yes
    Equipment No/Yes-/Yes
    Inventory No/Yes-/Yes
    Receivables No/Yes-/Yes
    Payroll No/Yes-/Yes

    Training & Support

     
    Auntie Anne's Hand-Rolled Soft Pretzels Franchise
    Ben's Soft Pretzels Franchise
    Training On-The-Job Training: 32 hours Classroom Training: 40-64 hours As a Franchise Partner, you will receive many different forms of hands-on training. We focus on teaching you how to run your business, as well as, how to make our legendary Ben's Soft Pretzel products. We are here to help you every step of the way. * 101 Training (3-Days at Ben's Soft Pretzels University): We walk you through all of the important aspects of starting and managing a successful business. * Reality Training (5-Days at Ben's Soft Pretzels University). In this training we show you everything you need to know about making our delicious pretzel products. * In-Store Training (6-Days). We send a Pretzel Professor to your bakery for 6 days when you open your store to help train your staff in the art of perfect pretzel making. * On-Going Training. We offer multiple training opportunities throughout the year for both Franchise Partners and Bakery Managers. We also offer monthly Franchise Partners conference calls, an online forum, and weekly newsletter to keep you up-to-date with the latest happenings surrounding our business.
    Support Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet PlatformPurchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
    Marketing Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/appHere at Ben's Soft Pretzels we are fortunate to have a brand that customers L-O-V-E. Our easy-to-follow marketing programs allow franchise partners to focus their marketing efforts locally. We assist you in turning customers into raving pretzel-loving fans. From announcing the opening of your bakery, to planning your Grand Opening, to growing your brand online, we help our franchise partners every step of the way. We come along side you to create a finely-tuned marketing plan to connect with customers, influencers and community leaders near your bakery. Throughout the year we offer ongoing marketing training to keep up to speed with the most effective marketing tools and tactics.
    Operations 53.9% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 9 - 12

    Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators)

    -

    Expansion Plans

     
    Auntie Anne's Hand-Rolled Soft Pretzels Franchise
    Ben's Soft Pretzels Franchise
    US Expansion YesYes
    Canada Expansion No-
    International Expansion YesYes

    Company Overviews

    About Auntie Anne's Hand-Rolled Soft Pretzels

    Anne Beiler had been baking most of her life, but it wasn't until she began managing a concession stand at a farmer's market in Maryland that she thought about starting a business. The stand served pizzas, pretzels, chips and candy, with the pretzels outselling everything else. Beiler stopped selling pizza and began hand-rolling pretzels in front of her customers, making the snack even more popular. Eventually, Beiler bought her own stand, naming it Auntie Anne's, and, soon two of her brothers were operating Auntie Anne's booths of their own. Today, Auntie Anne's locations serve a variety of pretzels, dipping sauces and drinks.

    Join us in putting the hand-rolled deliciousness of Auntie Anne’s® soft pretzels into more people’s hands. We are looking for franchise owners to extend our reach into street side locations, tourist locations, colleges, and more. Our guests savor Auntie Anne’s® pretzels’ unique flavor profile. You’ll value the strong financials, culture that promotes community involvement, and opportunities afforded you by our impressive global footprint. The future is looking bright for our franchise owners. Get in on the goodness now.

    As we rise, you shine.

    Auntie Anne's® is looking for people with a passion for business, matched by their desire to deliver the highest-quality customer service and hospitality. Candidates should have:
    "Fork
    Business Experience
    (Restaurant Experience Preferred)
    "Money"
    $100K+ Liquid Capital
    $300K Net Worth
    "People"
    People Skills
    Connected to the Community
    "Hand
    Philanthropic Values

     Stores can be found in shopping centers, airports and train stations across the United States and Worldwide.

    The total investment necessary to begin operation of an Auntie Anne's® franchise ranges from $156,350 to $445,000. This includes $30,000 to $30,400 that must be paid to the franchisor or their affiliates.
    The total investment necessary to begin operation of a Shop within a temporary stand in a farmers’ market, a concession trailer, or a food truck (a “Concession Shop”) is $98,350 to $253,000. This includes $10,000 to $10,400 that must be paid to the franchisor or their affiliates.

    Veteran Incentives  $10,000 off franchise fee

    "Entrepreneur
    #400 in Franchise 500 for 2020.




    About Ben's Soft Pretzels

    Ben's Soft Pretzels is an Amish-roused Pretzel Bakery serving amazing, additive free, hot pretzels and other pretzel items at an incredible esteem. Cushy, a dissolve in-your-mouth taste, and regularly delighted in with a wide exhibit of gourmet plunging sauces, Ben's Soft Pretzels are very nearly 2x the measure of different pretzels and highlight imported salt from Germany. Supported by the Perfect Pretzel Promise, on the off chance that you are not 100% content with your item bring back the uneaten bit and we will re-make it. We will do this until you are 100% cheerful! For franchisee applicants, Ben's Soft Pretzels is quickly extending in prime markets all through the US. Being a piece of the Ben's Soft Pretzels family permits people to wind up entrepreneurs with a demonstrated framework and scrumptious item that is sought after. What's more, Ben's Soft Pretzels offers solid brand mindfulness, hands-on preparing, and many levels of progressing backing for establishment proprietors. Land is accessible at this point. Ben's Soft Pretzels has deliberately adjusted to various landowners to give moment store accessibility.
    Looking to turn dough into dough? Come roll with us! Franchising opportunities are available.
    Ben’s Soft Pretzels has more than 115+ locations across the US and we are growing rapidly! Have a pretzel day!
    Veteran Incentives  50% off franchise fee