Chester's vs Moe's Southwest Grill Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Chester's vs Moe's Southwest Grill including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$12,385 - $277,313 | $457,400 - $911,500 |
Franchise Fee |
$3,500 | $30,000 |
Royalty Fee |
- | 5% |
Advertising Fee |
- | 2% |
Year Founded |
1952 | 2000 |
Year Franchised |
2004 | 2001 |
Term Of Agreement |
10 years | 20 years |
Term Of Agreement |
10 years | 20 years |
Renewal Fee |
- | Then-current franchise fee |
Business Experience Requirements |
Experience |
General business experience | Industry experience General business experience Marketing skills Excellent attention to detail |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
No/Yes | No/Yes |
Start-up Costs |
No/Yes | No/Yes |
Equipment |
No/Yes | No/Yes |
Inventory |
No/No | No/Yes |
Receivables |
No/No | No/Yes |
Payroll |
No/No | No/Yes |
Training & Support |
Training |
On-The-Job Training: 30 hours
Classroom Training: 3 hours
Ongoing training as required
|
On-The-Job Training 125 hours
Classroom Training: 22.6 hours
|
Support |
Newsletter
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Franchisee Intranet Platform | Purchasing Co-ops
Newsletter
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
|
Marketing |
Ad Templates
Social media |
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social media
SEO
Website development
Email marketing
Loyalty program/app
|
Operations |
International franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 8
Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators)
|
65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 15
Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
Expansion Plans |
US Expansion |
Yes | Yes |
Canada Expansion |
No | No |
International Expansion |
Yes | Yes |
Company Overviews
About Chester's
Chester’s serves Great Tasting Fresh Fried Chicken that’s cooked to perfection, with a unique taste and style. Our secret is a family recipe and process that’s been successful for over 40 years. Chester’s brings you delicious fried chicken, tempting tenders, sandwiches, wraps, salads, breakfast items and more.
And that’s not all we’re known for! Our chicken is complimented by our signature Potato Wedges, Chester’s Original Sauce and delicious biscuits and sides.
We offer a great deal of flexibility in the placement of Chester’s including restaurant-in-store (convenience stores, truck stops, supermarkets), co-branded with other national brands, malls and food-courts, and in-line shopping center locations. And there is variety in our menu formats, including take-out only, take-out and dine-in. We can tailor the restaurant to meet your needs and to properly position Chester’s in your market.
#180 in Franchise 500 for 2020.
#112 in Franchise 500 for 2021.
About Moe's Southwest Grill
In December of 2000 in Atlanta, Ga. a handful of local entrepreneurs created Moe's Southwest Grill in the spirit of not-taking-yourself-too-seriously with menu names like the Homewrecker burrito, Closetalker salad and the Billy Barou nachos as well as a store design that includes abstract artwork with tongue-in-cheek sayings.
Maybe it's the personal experience that keeps people coming back for more. Maybe it's the huge selection of customizable Southwest favorites. Or maybe it's the laid-back vibe and signature "Welcome to Moe's" greeting our customers hear each time they walk through the door. Regardless of the reason behind the popularity of the brand, it works - and now, after being purchased by FOCUS Brands, Inc., in August 2007, Moe's has more than 370 locations across the country with plans to grow domestically and internationally. As a testament to the wild popularity of the brand, Moe's was named the #1 fast-casual chain based on change in system-wide sales by QSR magazine and the #2 fast-casual chain under 300 units in 2006.
When you join the Moe's franchisee family, you'll be working with passionate, experienced professionals who have extensive brand-building, development and operational experience in all functions of the foodservice industry. We're dedicated to the success of your franchise, and are committed to providing you with world-class support and service based on respect and trust.
Join Moe's-- owning your own restaurant doesn't have to just be a dream.
Veteran Incentives $10,000 off franchise fee
#362 in Franchise 500 for 2020.
#191 in Franchise 500 for 2021
.