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Below is an in-depth analysis and side-by-side comparison of City Wok vs KEO Asian Cuisine including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $243,400 - $568,500 | $221,500 - $425,000 |
Franchise Fee | $30,000 | $25,000 |
Royalty Fee | 5% | 6% |
Advertising Fee | - | - |
Year Founded | 1990 | 2007 |
Year Franchised | 2004 | 2009 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising | - |
Operations |
International franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. (65% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
The dream was a contemporary yet casual restaurant offering authentic,
upscale Asian cuisine. Today, City Wok is proud to be recognized by
Restaurant Hospitality magazine as personifying the future of
fast-casual dining.
Stuart Davis opened his first City Wok in 1990, working extensively with
Hing Fan Chan, an executive chef trained in Kowloon, China. While other
restaurants may water down, Americanize or over-expand their menus to
appeal to the masses, Davis created the City Wok concept from his desire
to deliver authentic Chinese dishes in a style that appeals to
Americans.
Keo Restaurant fuses traditional wok cooking with an ultramodern ambiance characteristic of only the most fashionable New York City restaurants. Thus, you can bring the classiest upscale scene to your local area. Never before has there been a place that takes traditional Asian recipes that before were only found in little-known "mom and pop" Thai eateries and transfers them to a clean, modern environment. Keo resonates a feeling of sophistication and style that envelop all the senses. You can touch the smooth limestone bar and grainy texture of the menus, taste the amazingly flavorful Asian food, and see the clean lines of design in the furnishings. The Keo Restaurant awards its patrons a place to awaken all of their senses. The Asian population is the fastest growing racial/ethnic group in the United States. As that segment of our population grows, so will the demand for south east Asian flavors. In addition to the multicultural influence on Asian cuisine, today's savvy palates demand more choices made from fresh ingredients at reasonable prices. Technomic top 500 for 2008 show the asian segment leading the growth at a rate of 9.3%. Again In 2009 the Asian subsegment was the only full service restaurant category to show growth. Be a part of the growth and join the KEO team.