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Below is an in-depth analysis and side-by-side comparison of Rockin' Baja Lobster vs Chronic Tacos including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $240,400 - $1,200,000 | $299,000 - $799,000 |
Franchise Fee | $30,000 | $40,000 |
Royalty Fee | 5% | 6% |
Advertising Fee | - | 2% |
Year Founded | 1992 | 2002 |
Year Franchised | 2004 | 2006 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | An operations background in the restaurant industry. |
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Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/Yes |
Start-up Costs | No/No | -/Yes |
Equipment | No/No | -/Yes |
Inventory | No/No | -/Yes |
Receivables | No/No | -/Yes |
Payroll | No/No | -/Yes |
Training & Support |
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Training | - | Chronic Tacos provides a four week training program and hands-on training support through our field representatives. Our programs are continually being developed and updated. On-The-Job Training: 157 hours Classroom Training: 43 hours Additional Training: At training location |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software |
Marketing | Co-op advertising, National media, Regional advertising | National Media Regional Advertising Social media Loyalty program/app |
Operations |
International franchisees required to buy multiple units/master licenses; 100%% of all franchisees own more than one unit
Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators) | Number of Employees Required to Run: 12 |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | Yes | Yes |
NOW EXPANDING THROUGHOUT THE UNITED STATES! 44 Units in Development Act Now to Reserve Prime Territories Signature "Big Baja Bucket" and famous "Golden Sombrero Bucket" Rockin' Baja has been serving its customers their famous buckets brimming with shrimp and lobster wrapped in warm tortillas since 1983. Their Puerto Nuevo style of cooking where everything is flash fried and dusted with Mexican spices has quickly became a favorite among local residents and tourists alike. Rockin' Baja Support At A Glance: * Real Estate & Site Selection Support * Construction & Design * On-Site Restaurant Opening Support * Local Store Marketing & Promotions * Training & Operations Program * Franchisee Intranet
Chronic Tacos is considered a "Fast Casual" concept that offers real Mexican food, from healthy authentic third generation recipes, made fresh daily and made just for you. The Chronic Tacos concept offers the convenience of quick service restaurants, serving fresh, quality products.
Financials:
Minimum Liquid assets $100,000
Net Worth $250,000
Average Cost $299,000 to $799,000 depending on size and location.
Single Unit franchise fee is $40,000
Multi- Unit franchise fee is $35,000 for the first location and $25,000 for each additional location.