Moe's Southwest Grill vs Chipotle Mexican Grill Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Moe's Southwest Grill vs Chipotle Mexican Grill including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$457,400 - $911,500 | N/A |
Franchise Fee |
$30,000 | N/A |
Royalty Fee |
5% | - |
Advertising Fee |
2% | - |
Year Founded |
2000 | 1993 |
Year Franchised |
2001 | - |
Term Of Agreement |
20 years | - |
Term Of Agreement |
20 years | - |
Renewal Fee |
Then-current franchise fee | - |
Business Experience Requirements |
Experience |
Industry experience General business experience Marketing skills Excellent attention to detail | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
No/Yes | -/- |
Start-up Costs |
No/Yes | -/- |
Equipment |
No/Yes | -/- |
Inventory |
No/Yes | -/- |
Receivables |
No/Yes | -/- |
Payroll |
No/Yes | -/- |
Training & Support |
Training |
On-The-Job Training 125 hours
Classroom Training: 22.6 hours
| - |
Support |
Purchasing Co-ops
Newsletter
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
| - |
Marketing |
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social media
SEO
Website development
Email marketing
Loyalty program/app
| - |
Operations |
65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 15
Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | - |
Expansion Plans |
US Expansion |
Yes | - |
Canada Expansion |
No | No |
International Expansion |
Yes | No |
Company Overviews
About Moe's Southwest Grill
In December of 2000 in Atlanta, Ga. a handful of local entrepreneurs created Moe's Southwest Grill in the spirit of not-taking-yourself-too-seriously with menu names like the Homewrecker burrito, Closetalker salad and the Billy Barou nachos as well as a store design that includes abstract artwork with tongue-in-cheek sayings.
Maybe it's the personal experience that keeps people coming back for more. Maybe it's the huge selection of customizable Southwest favorites. Or maybe it's the laid-back vibe and signature "Welcome to Moe's" greeting our customers hear each time they walk through the door. Regardless of the reason behind the popularity of the brand, it works - and now, after being purchased by FOCUS Brands, Inc., in August 2007, Moe's has more than 370 locations across the country with plans to grow domestically and internationally. As a testament to the wild popularity of the brand, Moe's was named the #1 fast-casual chain based on change in system-wide sales by QSR magazine and the #2 fast-casual chain under 300 units in 2006.
When you join the Moe's franchisee family, you'll be working with passionate, experienced professionals who have extensive brand-building, development and operational experience in all functions of the foodservice industry. We're dedicated to the success of your franchise, and are committed to providing you with world-class support and service based on respect and trust.
Join Moe's-- owning your own restaurant doesn't have to just be a dream.
Veteran Incentives $10,000 off franchise fee
#362 in Franchise 500 for 2020.
#191 in Franchise 500 for 2021
.
About Chipotle Mexican Grill
We have been informed by Chipotle that they are Currently Not Seeking Franchisees
Founded by Steve Ells in 1993, Chipotle Mexican Grill is a Colorado-based chain of restaurants specializing in gourmet burritos and tacos. It is famous for its chunky guacamole, for its large burritos, and for being one of the first successful chains in the newer category of fast-casual dining establishment. Chipotle has an emphasis on quality, which results in slightly higher prices than other traditional fast food chains.
Our menu is intentionally simple. By focusing on just a few menu items, we can concentrate our effort on doing a few things very well. We believe that by focusing on the details of quality, service and the Chipotle experience, we'll be able to bring great food and our vision to new customers and keep existing customers coming back. We believe that consumers' increasing concern about the food they eat will foster demand for higher-quality foods. We believe this, in turn, will attract the interest and capital investment of larger farms and suppliers, and help us make our food more accessible, although we'll continue to balance our interest in advancing "food with integrity" with our desire to provide great food at reasonable prices.