Moe's Southwest Grill vs Lindy - Gertie's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Moe's Southwest Grill vs Lindy - Gertie's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Moe's Southwest Grill Franchise
Lindy - Gertie's Franchise
Investment $457,400 - $911,500$49,000 - And Up
Franchise Fee $30,000$9,500
Royalty Fee 5%-
Advertising Fee 2%2%
Year Founded 2000-
Year Franchised 2001-
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee Then-current franchise fee-


Business Experience Requirements
 
Moe's Southwest Grill Franchise
Lindy - Gertie's Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
  • Excellent attention to detail
    		• -

    Financing Options
     
    Moe's Southwest Grill Franchise
    Lindy - Gertie's Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    Moe's Southwest Grill Franchise
    Lindy - Gertie's Franchise
    Training On-The-Job Training 125 hours Classroom Training: 22.6 hours -
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform -
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app -
    Operations 65% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 15

    Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Moe's Southwest Grill Franchise
    Lindy - Gertie's Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Moe's Southwest Grill

    In December of 2000 in Atlanta, Ga. a handful of local entrepreneurs created Moe's Southwest Grill in the spirit of not-taking-yourself-too-seriously with menu names like the Homewrecker burrito, Closetalker salad and the Billy Barou nachos as well as a store design that includes abstract artwork with tongue-in-cheek sayings. Maybe it's the personal experience that keeps people coming back for more. Maybe it's the huge selection of customizable Southwest favorites. Or maybe it's the laid-back vibe and signature "Welcome to Moe's" greeting our customers hear each time they walk through the door. Regardless of the reason behind the popularity of the brand, it works - and now, after being purchased by FOCUS Brands, Inc., in August 2007, Moe's has more than 370 locations across the country with plans to grow domestically and internationally. As a testament to the wild popularity of the brand, Moe's was named the #1 fast-casual chain based on change in system-wide sales by QSR magazine and the #2 fast-casual chain under 300 units in 2006. When you join the Moe's franchisee family, you'll be working with passionate, experienced professionals who have extensive brand-building, development and operational experience in all functions of the foodservice industry. We're dedicated to the success of your franchise, and are committed to providing you with world-class support and service based on respect and trust.
    Join Moe's-- owning your own restaurant doesn't have to just be a dream.
    Veteran Incentives  $10,000 off franchise fee

    "Entrepreneur
    #362 in Franchise 500 for 2020.
    #191 in Franchise 500 for 2021
    .


    About Lindy - Gertie's

    In 1974, businessman Joseph Yesutis fulfilled a life-long dream by purchasing the Lindy's Chili Company and the Gertie's Ice Cream Company. This dream, however, did not include putting the two concepts together. Only after analyzing the unique qualities of each business did he conceive of his remarkable innovation.

    Lindy's Chili was drawing huge lunch and dinner crowds, but slowed in the evenings. On the other hand, Gertie's Ice Cream did great business in the evenings when customers crowded in.

    Additionally, there was seasonal factors that effected business. Cold Chicago winters bolstered chili sales, while ice cream sales declined. And, of course, in the summer, ice cream soared past chili sales.

    Combining the two companies into a single specialty food business initially drew many puzzled looks.
    Chili and ice cream? Some people questioned Joe's judgment. But it really made remarkable business sense. The two specialties in fact, kept business steady throughout the day and throughout the year.

    Even more remarkable, chili and ice cream proved to be a delicious combination!
    The new Lindy Gertie's customers discovered that a bowl of the hot and spicy chili followed by a cool, refreshing ice cream was indeed a unusually satisfying experience.

    The Lindy-Gertie's Franchise Opportunity Could Be Your Recipe For A Great Future! Since 1901, Gertie's Ice Cream and since 1924, Lindy's Chili have been serving the Chicagoland area. Be a part of that history. Contact us today.