Moe's Southwest Grill vs Liquid Planet Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Moe's Southwest Grill vs Liquid Planet including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Moe's Southwest Grill Franchise
Liquid Planet Franchise
Investment $457,400 - $911,500$158,250 - $302,000
Franchise Fee $30,000$25,000
Royalty Fee 5%5%
Advertising Fee 2%1%Nat'l + 1%Local
Year Founded 20000
Year Franchised 20012010
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee Then-current franchise fee-


Business Experience Requirements

 
Moe's Southwest Grill Franchise
Liquid Planet Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
  • Excellent attention to detail
  • -

    Financing Options

     
    Moe's Southwest Grill Franchise
    Liquid Planet Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support

     
    Moe's Southwest Grill Franchise
    Liquid Planet Franchise
    Training On-The-Job Training 125 hours Classroom Training: 22.6 hours -
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform -
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app -
    Operations 65% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 15

    Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)

    Owner-operated or absentee owner

    Expansion Plans

     
    Moe's Southwest Grill Franchise
    Liquid Planet Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Moe's Southwest Grill

    In December of 2000 in Atlanta, Ga. a handful of local entrepreneurs created Moe's Southwest Grill in the spirit of not-taking-yourself-too-seriously with menu names like the Homewrecker burrito, Closetalker salad and the Billy Barou nachos as well as a store design that includes abstract artwork with tongue-in-cheek sayings. Maybe it's the personal experience that keeps people coming back for more. Maybe it's the huge selection of customizable Southwest favorites. Or maybe it's the laid-back vibe and signature "Welcome to Moe's" greeting our customers hear each time they walk through the door. Regardless of the reason behind the popularity of the brand, it works - and now, after being purchased by FOCUS Brands, Inc., in August 2007, Moe's has more than 370 locations across the country with plans to grow domestically and internationally. As a testament to the wild popularity of the brand, Moe's was named the #1 fast-casual chain based on change in system-wide sales by QSR magazine and the #2 fast-casual chain under 300 units in 2006. When you join the Moe's franchisee family, you'll be working with passionate, experienced professionals who have extensive brand-building, development and operational experience in all functions of the foodservice industry. We're dedicated to the success of your franchise, and are committed to providing you with world-class support and service based on respect and trust.
    Join Moe's-- owning your own restaurant doesn't have to just be a dream.
    Veteran Incentives  $10,000 off franchise fee

    "Entrepreneur
    #362 in Franchise 500 for 2020.
    #191 in Franchise 500 for 2021
    .


    About Liquid Planet

    Fresh Planet has what today's health conscious food consumer wants: Fresh, custom designed salads; flavorful, nutritious rice bowls; tasty smoothies; and healthy stuffed toasted pitas. In addition to being surrounded by great food and happy customers, Fresh Planet franchise owners promote a healthy lifestyle. The exceptional smoothie menu includes our signature oatmeal breakfast smoothies, specialty smoothies, and super-fruit acai berry smoothies. Also featured are delicious stuffed toasted pitas, with both meat and vegetarian options. Egg-stuffed pitas make great breakfast options so you can serve your customers any time of day. Some competing concepts have limited hours of either breakfast and lunch or lunch and dinner. Our diverse menu allows you to serve hungry customers all day long. Fresh Planet offers you and your store manger two weeks of thorough training at the Cleveland, OH, headquarters. The training staff has nearly five decades of combined restaurant experience in various operational capacities. A Ground Floor Franchise Opportunity Whether you are interested in a single unit or a multi-unit agreement, if you want to be involved in the next big thing in restaurant franchising, Fresh Planet has great territories available. This food franchise opportunity is also great for someone already in franchising who wants to grow by complementing other types of non-competing food franchises.