Moe's Southwest Grill vs Shamrock Burgers Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Moe's Southwest Grill vs Shamrock Burgers including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Moe's Southwest Grill Franchise
Shamrock Burgers Franchise
Investment $457,400 - $911,500$200,000 - $240,000
Franchise Fee $30,000$20,000
Royalty Fee 5%5%
Advertising Fee 2%1% Nat'l
Year Founded 20001970
Year Franchised 20012011
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee Then-current franchise fee-


Business Experience Requirements
 
Moe's Southwest Grill Franchise
Shamrock Burgers Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
  • Excellent attention to detail
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    Financing Options
     
    Moe's Southwest Grill Franchise
    Shamrock Burgers Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    Moe's Southwest Grill Franchise
    Shamrock Burgers Franchise
    Training On-The-Job Training 125 hours Classroom Training: 22.6 hours As a Shamrock Burgers franchisee, you will undergo 3 weeks of intensive in store training covering all aspects of the Shamrock Burgers franchise business from food preparation, customer service, cash management, advertising, promotions and store opening and closing procedures. Continuous operational support follows the extensive training program, from the store opening and through the life of the franchise business.
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform -
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app Shamrock taps into the pulse of the latest trends in the industry. The worldwide fast food market is monitored continuously and new ideas are researched for their sustainability. The franchisee can be assured that the offerings they are providing their customers has been thoroughly screened and researched well before they are presented.
    Operations 65% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 15

    Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Moe's Southwest Grill Franchise
    Shamrock Burgers Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Moe's Southwest Grill

    In December of 2000 in Atlanta, Ga. a handful of local entrepreneurs created Moe's Southwest Grill in the spirit of not-taking-yourself-too-seriously with menu names like the Homewrecker burrito, Closetalker salad and the Billy Barou nachos as well as a store design that includes abstract artwork with tongue-in-cheek sayings. Maybe it's the personal experience that keeps people coming back for more. Maybe it's the huge selection of customizable Southwest favorites. Or maybe it's the laid-back vibe and signature "Welcome to Moe's" greeting our customers hear each time they walk through the door. Regardless of the reason behind the popularity of the brand, it works - and now, after being purchased by FOCUS Brands, Inc., in August 2007, Moe's has more than 370 locations across the country with plans to grow domestically and internationally. As a testament to the wild popularity of the brand, Moe's was named the #1 fast-casual chain based on change in system-wide sales by QSR magazine and the #2 fast-casual chain under 300 units in 2006. When you join the Moe's franchisee family, you'll be working with passionate, experienced professionals who have extensive brand-building, development and operational experience in all functions of the foodservice industry. We're dedicated to the success of your franchise, and are committed to providing you with world-class support and service based on respect and trust.
    Join Moe's-- owning your own restaurant doesn't have to just be a dream.
    Veteran Incentives  $10,000 off franchise fee

    "Entrepreneur
    #362 in Franchise 500 for 2020.
    #191 in Franchise 500 for 2021
    .


    About Shamrock Burgers

    Are you searching for a burger franchise with an edge, a concept that stands out from the crowd, an environment and menu that will Rock the customers world? Look no further than Shamrock burgers, a edgy rock n' roll burger destination. Modern style, eclectic finishes and a bold colour palette convey a youthful, energetic vibe that'll make you think twice about taking your order out. The rock n' roll mural and mirrored wall artwork with attitude makes it a cool and trendy place to hang out. And since they've been serving up homemade burgers since 1970, they've got generations of loyal fans. From homemade burgers and onion rings, chicken souvlaki and super thick milkshakes, they use only the freshest ingredients to support their philosophy of "great food served fast". Try the burger, it'll rock your world and owning a franchise will amplify your income!Shamrock provides an opportunity for franchisees to take full advantage of over 40 years of success in the fast food industry and turn it into a business of their own. You are in business for yourself but not by yourself. The franchise is a turnkey opportunity. From the initial meeting through to financing, store construction, merchandising to training, everything hasbeen tested for success. * Highly visible locations * Growing brand name recognition * Great homemade burgers and onion Rings * The highest quality ingredients *Recession proof business, demand keeps growing *Fast Food is one of the largest and fastest growing industries in the world * Edgy, fun and friendly rock & roll environment * Very high customer repeat and retention rate * Stores receive powerful national and regional advertising * Purchasing, inventory and operational systems tested and successful * Excellent initial and ongoing support and training * Head office research of products ongoing * Best practices in terms of service and customer advice