Moe's Southwest Grill vs Rusty Taco Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Moe's Southwest Grill vs Rusty Taco including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Moe's Southwest Grill Franchise
Rusty Taco Franchise
Investment $457,400 - $911,500$529,817 - $796,325
Franchise Fee $30,000$25,000
Royalty Fee 5%6% - 4%
Advertising Fee 2%1%local
Year Founded 20002010
Year Franchised 20012011
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee Then-current franchise fee-


Business Experience Requirements
 
Moe's Southwest Grill Franchise
Rusty Taco Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
  • Excellent attention to detail
    		• *Liquid Capital of $450,000 + ($150,000 per restaurant) *Existing banking relationship that works with your current restaurant operation *Financial qualifications may vary due to location *Average Initial Investment is $350,000

    Financing Options
     
    Moe's Southwest Grill Franchise
    Rusty Taco Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    Moe's Southwest Grill Franchise
    Rusty Taco Franchise
    Training On-The-Job Training 125 hours Classroom Training: 22.6 hours The franchise partner will be responsible for attending a 4 week training program in Dallas, Texas. The goal is to provide you the knowledge and tools to operate a great Rusty Taco restaurant.
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform *Support in areas of great people development, operational excellence, and assisting franchisees with their financial fundamentals *Assist you in building on your operational foundation *All products will be sourced from a local distributor. Rusty Taco will ensure all products meet our quality standards and specifications.
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app -
    Operations 65% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 15

    Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)

    		*Own and operate a minimum of 3 Rusty Taco restaurants

    Expansion Plans
     
    Moe's Southwest Grill Franchise
    Rusty Taco Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Moe's Southwest Grill

    In December of 2000 in Atlanta, Ga. a handful of local entrepreneurs created Moe's Southwest Grill in the spirit of not-taking-yourself-too-seriously with menu names like the Homewrecker burrito, Closetalker salad and the Billy Barou nachos as well as a store design that includes abstract artwork with tongue-in-cheek sayings. Maybe it's the personal experience that keeps people coming back for more. Maybe it's the huge selection of customizable Southwest favorites. Or maybe it's the laid-back vibe and signature "Welcome to Moe's" greeting our customers hear each time they walk through the door. Regardless of the reason behind the popularity of the brand, it works - and now, after being purchased by FOCUS Brands, Inc., in August 2007, Moe's has more than 370 locations across the country with plans to grow domestically and internationally. As a testament to the wild popularity of the brand, Moe's was named the #1 fast-casual chain based on change in system-wide sales by QSR magazine and the #2 fast-casual chain under 300 units in 2006. When you join the Moe's franchisee family, you'll be working with passionate, experienced professionals who have extensive brand-building, development and operational experience in all functions of the foodservice industry. We're dedicated to the success of your franchise, and are committed to providing you with world-class support and service based on respect and trust.
    Join Moe's-- owning your own restaurant doesn't have to just be a dream.
    Veteran Incentives  $10,000 off franchise fee

    "Entrepreneur
    #362 in Franchise 500 for 2020.
    #191 in Franchise 500 for 2021
    .


    About Rusty Taco

    Rusty Taco is a very straightforward idea.
    ◦Offer a simple menu of tasty and authentic tacos prepared fresh every day, using many of the cooking techniques found in Mexican kitchens.
    ◦Serve the food quickly in a unique and fun atmosphere in a variety of locations and among all demographics
    ◦Become a fun part of the community, a local hang out, and not just another typical chain restaurant.
    Rusty Taco is unique in the market. Folks gotta' eat, and Rusty Taco is going to feed them.
    ◦Low start up cost with a proven potential for high sales. Rusty Taco is a low risk business.
    ◦Taco demand is swelling because it is a fast, inexpensive meal of quality ingredients
    ◦Menu board concepts offer low labor costs and good food value.
    ◦Rusty Taco is a smart choice in the current economy because it attracts diners of all disposable income levels.
    Available Markets  Rusty Taco is expanding rapidly across the United States with experienced multi-unit operators.

    The total investment necessary to develop a Rusty Taco® Restaurant ranges from $529,817 to $796,325. This includes $25,000 that must be paid to the franchisor or affiliate.
    The total investment necessary to begin operation under a Development Agreement
    is $52,000 to $145,500. This includes $50,000 to $137,500 that must be paid
    to the franchisor or affiliate.