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Below is an in-depth analysis and side-by-side comparison of Moe's Southwest Grill vs Burger 21 including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $457,400 - $911,500 | $448,247 - $1,175,164 |
Franchise Fee | $30,000 | $27,000 - $40,000 |
Royalty Fee | 5% | 5% |
Advertising Fee | 2% | 1% -3% |
Year Founded | 2000 | 2010 |
Year Franchised | 2001 | 2011 |
Term Of Agreement | 20 years | 10 years |
Term Of Agreement | 20 years | 10 years |
Renewal Fee | Then-current franchise fee | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training 125 hours Classroom Training: 22.6 hours | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | *An online asset management tool offered to provide franchisees with access to system-wide marketing materials and the ability to customize these materials *Corporate and onsite training programs that are designed to help implement a standardized operating system *A Franchise Business Consultant (FBC) who is assigned to each franchisee to assist with business start-up and growth *Assistance from the FBC with financial analysis, operations evaluations, strategic planning and brainstorming of new ideas |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 15 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | Yes | - |
Burger 21 is a new, innovative fast casual restaurant franchise concept that is changing consumers' expectations of the "better burger" category. With its chef-inspired creations, unique concept design and exceptional dining experience, Burger 21 is positioned for enormous growth.