Moe's Southwest Grill vs Mad Mex Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Moe's Southwest Grill vs Mad Mex including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Moe's Southwest Grill Franchise
Mad Mex Franchise
Investment $457,400 - $911,500$250,000 - $550,000
Franchise Fee $30,000$45,000
Royalty Fee 5%6%
Advertising Fee 2%3%
Year Founded 20002007
Year Franchised 20012009
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee Then-current franchise fee-


Business Experience Requirements
 
Moe's Southwest Grill Franchise
Mad Mex Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
  • Excellent attention to detail
    		•  *Passion � are you crazy for Mexican Food? Are you ambitious, self-motivated and challenge-driven? *Commitment � are you committed to Outstanding Customer Service and Excellence *Integrity � Do you believe in gourmet quality food fresh and fast? Treating your co-workers and customers with respect and honesty? *Leadership � Are you ready to build a winning team and to create a great work environment? *Experience � Do you have experience in hospitality or in team leadership?

    Financing Options
     
    Moe's Southwest Grill Franchise
    Mad Mex Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    Moe's Southwest Grill Franchise
    Mad Mex Franchise
    Training On-The-Job Training 125 hours Classroom Training: 22.6 hours -
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform -
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app -
    Operations 65% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 15

    Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)

    		*You are a vital part of the business and the experience, so we want you to be involved at every level. *As a general rule, the most successful businesses are run by the owners of the business.

    Expansion Plans
     
    Moe's Southwest Grill Franchise
    Mad Mex Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion YesYes

    Company Overviews

    About Moe's Southwest Grill

    In December of 2000 in Atlanta, Ga. a handful of local entrepreneurs created Moe's Southwest Grill in the spirit of not-taking-yourself-too-seriously with menu names like the Homewrecker burrito, Closetalker salad and the Billy Barou nachos as well as a store design that includes abstract artwork with tongue-in-cheek sayings. Maybe it's the personal experience that keeps people coming back for more. Maybe it's the huge selection of customizable Southwest favorites. Or maybe it's the laid-back vibe and signature "Welcome to Moe's" greeting our customers hear each time they walk through the door. Regardless of the reason behind the popularity of the brand, it works - and now, after being purchased by FOCUS Brands, Inc., in August 2007, Moe's has more than 370 locations across the country with plans to grow domestically and internationally. As a testament to the wild popularity of the brand, Moe's was named the #1 fast-casual chain based on change in system-wide sales by QSR magazine and the #2 fast-casual chain under 300 units in 2006. When you join the Moe's franchisee family, you'll be working with passionate, experienced professionals who have extensive brand-building, development and operational experience in all functions of the foodservice industry. We're dedicated to the success of your franchise, and are committed to providing you with world-class support and service based on respect and trust.
    Join Moe's-- owning your own restaurant doesn't have to just be a dream.
    Veteran Incentives  $10,000 off franchise fee

    "Entrepreneur
    #362 in Franchise 500 for 2020.
    #191 in Franchise 500 for 2021
    .


    About Mad Mex

    Own a Mad Mex franchise Mad Mex are enlisting passionate and committed franchisees to help grow our business nationwide, attracting partners who share the commitment to build upon increased demand for high-quality food at reasonable prices. We believe that Franchising creates the best customer experience and best product. Owner operators bring a passion to the business and make the quality of the product their number one focus. We want to make sure we bring in franchisees who are 100% confident of the brand. Becoming an owner of a Mad Mex franchise is a straight forward process. The Mad Mex team have extensive experience in franchising and provide set up and ongoing support for franchisee's including store selection, fit out, staff hiring, training and marketing- all that is required to own a Mad Mex franchise. If you're looking for� *The fastest growing food category in Australia *An internationally proven business model *Robust systems and profits *A magnetic brand that customers love Then we want to hear from you!