Moe's Southwest Grill vs Digg's Taco Shop Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Moe's Southwest Grill vs Digg's Taco Shop including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$457,400 - $911,500 | $150,000 - $500,000 |
Franchise Fee |
$30,000 | $30,000 |
Royalty Fee |
5% | - |
Advertising Fee |
2% | - |
Year Founded |
2000 | 2010 |
Year Franchised |
2001 | 2011 |
Term Of Agreement |
20 years | - |
Term Of Agreement |
20 years | - |
Renewal Fee |
Then-current franchise fee | - |
Business Experience Requirements |
Experience |
Industry experience General business experience Marketing skills Excellent attention to detail | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
No/Yes | -/- |
Start-up Costs |
No/Yes | -/- |
Equipment |
No/Yes | -/- |
Inventory |
No/Yes | -/- |
Receivables |
No/Yes | -/- |
Payroll |
No/Yes | -/- |
Training & Support |
Training |
On-The-Job Training 125 hours
Classroom Training: 22.6 hours
| - |
Support |
Purchasing Co-ops
Newsletter
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
| - |
Marketing |
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social media
SEO
Website development
Email marketing
Loyalty program/app
| - |
Operations |
65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 15
Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | - |
Expansion Plans |
US Expansion |
Yes | Yes |
Canada Expansion |
No | - |
International Expansion |
Yes | - |
Company Overviews
About Moe's Southwest Grill
In December of 2000 in Atlanta, Ga. a handful of local entrepreneurs created Moe's Southwest Grill in the spirit of not-taking-yourself-too-seriously with menu names like the Homewrecker burrito, Closetalker salad and the Billy Barou nachos as well as a store design that includes abstract artwork with tongue-in-cheek sayings.
Maybe it's the personal experience that keeps people coming back for more. Maybe it's the huge selection of customizable Southwest favorites. Or maybe it's the laid-back vibe and signature "Welcome to Moe's" greeting our customers hear each time they walk through the door. Regardless of the reason behind the popularity of the brand, it works - and now, after being purchased by FOCUS Brands, Inc., in August 2007, Moe's has more than 370 locations across the country with plans to grow domestically and internationally. As a testament to the wild popularity of the brand, Moe's was named the #1 fast-casual chain based on change in system-wide sales by QSR magazine and the #2 fast-casual chain under 300 units in 2006.
When you join the Moe's franchisee family, you'll be working with passionate, experienced professionals who have extensive brand-building, development and operational experience in all functions of the foodservice industry. We're dedicated to the success of your franchise, and are committed to providing you with world-class support and service based on respect and trust.
Join Moe's-- owning your own restaurant doesn't have to just be a dream.
Veteran Incentives $10,000 off franchise fee
#362 in Franchise 500 for 2020.
#191 in Franchise 500 for 2021
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About Digg's Taco Shop
NO LONGER FRANCHISING