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Updated RecentlyExtreme Pizza vs Old Chicago Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Extreme Pizza vs Old Chicago including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $209,200 - $462,500 | $1,331,500 - $2,187,000 |
| Franchise Fee | $30,000 | $40,000 |
| Royalty Fee | 5% | 4% |
| Advertising Fee | 1% | 3% |
| Year Founded | 1994 | 1976 |
| Year Franchised | 2000 | 2000 |
| Term Of Agreement | 15 years | - |
| Term Of Agreement | 15 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | While our pizza may be extreme, you don’t have to be. The Extreme Team is dedicated to providing you everything you need for success. All Extreme Pizza franchisees are thoroughly trained in all facets of the business operations, marketing, finance, inventory control, food preparation, purchasing and scheduling. Our training, combined with our negotiated vendor pricing, allow our restaurants to maintain impressive overall cost controls. Our intensive and extensive 6-week training program we believe prepares you for everything that might come your way while owning a local fast-fresh, made-to-order pizza business. Prior to opening a new location, we require that all franchisees be thoroughly trained in all facets of running a pizza business. As part of the initial franchise fee, we provide hands-on training at our Extreme Pizza® corporate offices and restaurants in San Francisco and on location as well. While in San Francisco, new franchisees work with the corporate training team for up to 4 weeks where they learn food and product preparation, food and labor management, human resource management, customer relations, financial management, inventory and cost control and marketing. Additional on-site training in the new restaurant for 2 weeks solidifies the training in your actual local restaurant kitchen and community. | The Old Chicago training department will provide Franchisees, their management team, and staff, comprehensive training programs that combine both restaurant and classroom training. All Franchise management teams will receive seven weeks of in-store training at a designated Old Chicago training restaurant. On-The-Job Training: 350 hours |
| Support | Of course it’s impossible to learn everything in six weeks that our team has learned in more than twenty years of a doing business. Which is why we provide you with a rock-solid support system to help you throughout your entire Extreme Pizza franchise experience. Once your store is up and running, an Extreme Pizza business coach, and the rest of the corporate team, will be available for ongoing support and training. As necessary, we will make visits to your location to provide one-on-one counsel. Additionally we will provide group training sessions open to all franchisees throughout the year, and will offer the opportunity to attend regional meetings and seminars that will enable you to meet and mingle with other franchisees in the Extreme Pizza system. | A set of comprehensive manuals are provided to an Old Chicago Franchisee upon the signing of the Operating Agreement. These manuals are designed for easy reference and serve as an authoritative source of information about Old Chicago standard operating policies and procedures. These manuals are frequently updated to reflect Old Chicago's response to the changing needs of today's guests. Purchasing Co-ops Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software |
| Marketing | Co-op advertising, Ad slicks | Old Chicago restaurants rely primarily on a Local Restaurant Marketing (LRM) program that allows each store to choose the marketing programs and promotions that match the needs of the individual store's market. Advertising and promotional materials are available at a reasonable cost to Franchisees that support a LRM program. As such we employ our own graphics designer to assist Franchise Partners with their LRM design needs. We also employ a marketing professional to consult with our Franchise Partners. Co-op Advertising Ad Templates National Media Regional Advertising Email marketing Loyalty program/app |
| Operations |
Number of employees needed to run franchised unit: 7 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Extreme Pizza
Extreme Pizza® began in 1994 in a small 20 seat location on Fillmore Street in downtown San Francisco. Since then we have added new menu items and have been awarded many accolades over the years including "Best Pizza in San Francisco”, the East Bay and in other Bay Area communities numerous times.
Extreme - From the Start
Todd Parent-Founder It’s only natural that CEO Todd Parent would be the founder of a fresh concept named... Extreme Pizza. Born within the New York Metropolitan Area, Todd grew up on pizza. An avowed fan of extreme sports such as mountain biking, windsurfing, sailing, kite sailing and downhill skiing, Todd used his love for fierce competition and his culinary roots to formulate a concept devoted to serving the perfect pizza.
About Old Chicago
Opportunity Awaits
After 33 years of company growth, we are now offering a unique opportunity for a select number of entrepreneurs to take our proven brand into new markets.
Old Chicago is a leader in the casual dining pizza segment. We currently have territories available in many highly desirable markets, which presents an exceptional chance to establish our winning concept in choice locations.
WHY CHOOSE OLD CHICAGO?
Adaptable Site Requirements
Old Chicago's brand identity does not rely on a typical "box" to succeed. Our adaptive development strategy and flexible design allow stores to be constructed in many different types of sites, including prototype buildings, conversions/retro-fits, strip center end-cap locations, and non-traditional sites.
Sales Mix Advantage
With approximately 40% of historical system sales from our bar and drink business, Old Chicago's sales mix provides operators with a real opportunity to differentiate themselves from other casual dining concepts. Our high mix of bar sales is one of the main reasons why our stores experience exceptionally low Cost of Goods Sold (COGS). Our 60 company stores finished the year in 2008 with an average COGS of 25.6%.
Brand Strength & Versatility
Our brand has three decades of proven success and a loyal customer base in our existing markets. Old Chicago is a timeless concept that has that rare ability to appeal to a variety of consumers. Many casual dining concepts seem to copy each other in their menus and restaurant "feel". The Old Chicago concept is uniquely different.
Our bars have the rich, dark feel of a "freshly scrubbed joint". Our dining room areas with our new pizza bars really appeal to families and couples.
Broad Customer Appeal
Our bar area, along with our unique guest loyalty program -"The World Beer Tour" appeal to a younger, single customers. They create the high energy levels that have made our bars famous. With thirty beer varieties on tap, and another eighty varieties in bottles, we have created an exciting taste journey for our World Beer Tour members. No matter your age or occupation, there is a tremendous sense of accomplishment when your name goes on a plaque in your home store because you have completed the World Beer Tour.
The total investment necessary to begin operation of an Old Chicago
Restaurant franchised business is between $1,331,500 and $1,957,000.
This includes $98,250 and $135,250 that must be paid to the franchisor
or its affiliates.
The total investment necessary for an Area
Development Franchise includes the investment necessary to begin
operations of one Restaurant, plus a development fee of $50,000, plus an
initial franchise fee deposit of $20,000 multiplied by the number of
Restaurants (excluding the first Restaurant) which you must open.
The estimated total investment necessary to begin operation of an Old Chicago
Area Development Franchise is between $1,401,500 (for two
Restaurants) and $2,187,000 (for ten Restaurants). This includes between
$168,250 and $365,250 that must be paid to the franchisor or its
affiliates.
#299 in Franchise 500 for 2020.